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Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

Retail TouchPoints

Check out Part 1, which focused on improving CX and Part 2, which focused on empowering store associates. With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media.

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The Ultimate Guide to Social Media for E-Commerce

Kissmetrics

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

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How to Write Perfect Paid Social Media Marketing Objectives (With Examples)

Kissmetrics

And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. Why Is It Important to Set Paid Social Marketing Objectives? Having this marketing objective clarifies your key goals and can help you build an effective social media marketing strategy.

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377: Social Media Strategy For New Ecommerce Store Owners With Alex Rossman

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Alex is the founder of Rossman Media, which is a social media agency that helps improve the sales and site traffic for ecommerce businesses. His agency was awarded the best social media agency award in 2020 by Business Insider and he has helped some of the world’s largest brands.

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The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?

Retail TouchPoints

For example, a lot of creators are incredible lifestyle experts who care about their audience and only recommend exactly what they feel their audience needs. When a brand loves an influencer and an influencer loves a brand, they usually display that compatibility on social media in a way that endears audiences.

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How To Improve Customer Experience: 5 Tips

Groove

In this blog, we're sharing 5 tips on how to improve customer experience and turn existing customers into repeat purchasers. How To Improve Customer Experience: 5 Tips. Do you need some insight into how to improve customer experience? We recommend creating buyer personas to account for the various personalities of your audience.

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Chevron ExtraMile Tests AI Assistants, Dynamic Content in 3 Stores

Retail TouchPoints

Three Chevron ExtraMile convenience stores are implementing dynamic merchandising, social media content and AI-powered sommeliers as part of a pilot program with Samsung Electronics America. Sprinklr Social integration will deliver social media content and interactive polls to consumers.