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Getting Started with Behavioral Email Marketing

Kissmetrics

I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. Transactional Emails.

Marketing 275
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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

Don’t just look at the price retailers are charging for their products, look at the total cost as well (tax + shipping charges + service fees). Shipping is often a big thing for online retailers as almost everyone was charging an arm and a leg for shipping due to heavy products. Determine your shipping costs.

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New report by Hokodo finds that B2B sellers lose out on buyer loyalty and revenue growth due to poor e-commerce checkouts

365 Retail

Respondents identified three top areas for improvement in B2B e-commerce checkouts. 44% said that more transparency is needed around shipping costs and other fees, 43% said that customer support needs improvement and 39% said that e-commerce checkouts need to be faster and simpler.

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How to Build a Lead Magnet Into Your Product to Fuel Growth

Kissmetrics

White Papers. Free shipping. The sixth step gets more into developing the relationship, an area where SEOptimer could improve. They make it easy to learn how they break down their grading system, in addition to identifying the most necessary improvements for your domain. Exclusive videos. Free trials. Free tools.

SEO 279
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Google Analytics eCommerce Reports: Improve CVR

Groove

Yet, proactively and regularly addressing problem areas can incrementally improve conversion rates over time. For example, if you know that people who download a white paper are three times more likely to convert, you can adjust your promotions and more prominently feature your white papers on your site.

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3 Conversion Tactics to Optimize Checkout on Your Ecommerce Site

ROI Revolution

Here are three things you can do to improve your checkout process and ensure that you don’t fall down the slippery slope of pushing form optimizations to the wayside. If your checkout flow has anything out of the norm (norm being billing, shipping, and order confirmation), you’ll need to make that very clear to users.

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UK retailers look to post-purchase tracking solutions to increase repeat purchases and customer loyalty, Scurri data shows

365 Retail

New data from Scurri , the next-generation delivery management platform, reveals nearly 9 in 10 (88%) UK retailers believe a branded post-purchase tracking solutions built into the delivery experience improves customer shopping journeys, leading to an increase in repeat purchasing (44%) and loyalty and retention (44%).