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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e.

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6 Effective Ways To Get More Traffic to Your E-Commerce Store

RetailMinded

Here’s why hiring professional help is beneficial: Expert Insight: They bring industry knowledge and up-to-date strategies that can position your business optimally on search engines. Take Advantage of Pay-Per-Click Advertising Pay-per-click (PPC) advertising can be a powerful tool for driving traffic to your e-commerce store.

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

With Google continuing to lead the industry in web (and paid) search, and Facebook continuing its powerhouse status as first-party data collector –– these two tech giants offer online businesses visibility and targeting that’s unparalleled elsewhere on the web. PPC advertising is equal parts art and science.

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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

We saw this to be true for a client we work within the cruise industry, as online sales tremendously decreased. SEO Recommendations. In addition, since we’ve seen many industries and clients return to levels near pre-coronavirus, it’s still a fine time to initiate an organic campaign if this is something you are considering.

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Top tips to make Black Friday and Cyber Monday a success in 2022

365 Retail

In fact, in 2021, the UK alone accounted for over ten per cent of global Black Friday searches online. Using a sound PPC and SEO strategy to support enticing promotions is a surefire tactic to create a buzz around your brand early on. Over the last decade, Black Friday and Cyber Monday have firmly established themselves in the UK.

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How Much Does an Ecommerce Website Cost?

Ecommerce Platforms

With a growing number of brick and mortar store closures, there’s a huge opportunity for online retailers to pick up the slack. While some brands already have a strong online presence, others are picking up steam or looking into creating an ecommerce website for the first time. Pay per click (PPC). Recommended Solutions.

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