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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

To make them as effective as possible, include product recommendations, top-rated gifts, purchaser-only special offers, callouts to sign up for your SMS program and anything else that may be of value to your brand. Speaking of automated emails, order confirmations are a great way to increase repeat orders. Plan for the Cyber Ten.

Marketing 316
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Are Retailers Making the Most of Their Welcome Series?

Retail TouchPoints

It can be all the information a brand needs to personalize their welcome messages with appropriate content, product recommendations, hero images, discounts or CTAs. If retailers are not offering an engaging, personalized welcome series, it’s time to make a change. Consider Adding Extra Channels to Reach Subscribers.

Retail 287
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IRCE Day 1 Recap- Personalization, Analytics, Mobile, and More!

ROI Revolution

After a brief break, sessions returned with a presentation from Don Davis, Editor at Large of Internet Retailer. Don painted a rather harrowing picture for the future of retailers, talking about the perils that Amazon poses to many online businesses. He went on to say that mobile is at the center of the new retail landscape.

Mobile 100
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

As a result, many experts are recommending alternate approaches to success for 2018. Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Mobile Optimization. Mobile Optimization. New Content Types & SEO.

eCommerce 419
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Amazon Sucks at Offsite Personalization and That’s Great for Other Retailers

Sailthru

Retailers are outpacing Amazon at personalization. The retail giant lags many competitor brands on both mobile and email, and that’s great news for any retail brand looking to differentiate with consumers. Amazon’s first failing is in mobile. What Amazon’s Not Doing.

Other 60
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Top IRCE 2019 Sessions You Can’t Miss

ROI Revolution

IRCE is Internet Retailer ‘s annual conference for ecommerce businesses, and it kicks off next week at McCormick Place in Chicago, IL. Don’t Be a Blockbuster in a Netflix World: Why Shifting Your Focus to Mobile Is Inescapable. Fareeha Ali, Director of Research Strategy, Internet Retailer | 10:30 AM.

eCommerce 100
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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

As all of this plays out, one thing is clear: retailers will hold a privileged position in the new privacy-centric era of the internet. The Demise of the Third-Party Cookie. Meanwhile, TikTok is bypassing persuasion: the platform just let its users know that opting out of personalized ads was no longer an option.

Retail 264