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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. Remember, all channels work together. Here are four data-backed ways to increase your email marketing performance this holiday season. Plan for the Cyber Ten.

Marketing 325
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IRCE Day 1 Recap- Personalization, Analytics, Mobile, and More!

ROI Revolution

Dave talked about how consumers don’t think in terms of marketing channels, they think about the experience as a whole, and that’s what your business needs to do to be successful. After a brief break, sessions returned with a presentation from Don Davis, Editor at Large of Internet Retailer.

Mobile 100
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Amazon Sucks at Offsite Personalization and That’s Great for Other Retailers

Sailthru

Retailers are outpacing Amazon at personalization. The retail giant lags many competitor brands on both mobile and email, and that’s great news for any retail brand looking to differentiate with consumers. Amazon’s first failing is in mobile. What Amazon’s Not Doing.

Other 60
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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

One of the most important things companies can do to prepare for these changes is to optimize their first-party data channels, according to Orchid Richardson, SVP of the IAB’s Programmatic & Data Center. As all of this plays out, one thing is clear: retailers will hold a privileged position in the new privacy-centric era of the internet.

Retail 264
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The Art of Retail: Balancing Retail Brand Experience In-Store and Online

OrderDynamics

As e-commerce adoption increases, today’s customer journey is spread across multiple channels such as website, mobile app, physical store and social media. Therefore, merchants need to identify each customer as the same individual no matter what channel or device they use. The Full Retail Brand Experience. Beacon Me Up.

Arts 50
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

As a result, many experts are recommending alternate approaches to success for 2018. Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Mobile Optimization. Omni-Channel Management. New Content Types & SEO.

eCommerce 419
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IRCE Day 2 Recap- Machine Learning, AI, Amazon, and More

ROI Revolution

” The next session was from Internet Retailer Research Director, Fareeh Ali. The right strategy on the right channels. Develop a winning strategy for mobile (launch a servery to determine why people aren’t buying on mobile, faster browsing on desktop, easier product discovery, easier payment).