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Shopify Review

Kissmetrics

But once you unpack it, it’s easy to see why it powers over 1 million websites and manages billions in sales. Whether you’re a small business starting up or you’re already raking in millions in sales, Shopify is an extremely powerful ecommerce website builder that helps your online business empire run smoothly, capture sales, and grow.

Shopify 295
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How to Set and Forget AdWords Campaigns with these 5 Ad Optimization Rules

Kissmetrics

Managing your ad campaigns can be incredibly tedious. Google has reported that businesses make an average of $2 in revenue for every $1 they spend on AdWords. Many small businesses simply can’t afford to do that. And since you’re reading a blog article about PPC, it’s pretty obvious you want different results.

PPC 199
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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

PPC 408
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How We Helped Skreened Achieve 360% ROAS on Their Google Shopping Campaigns

Inflow Insights

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. It’s tough for any small business to compete in it without expert advice or someone managing it. ”. Editor’s note: This blog was originally published in 2017.

PPC 103
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How to Start an Ecommerce Affiliate Program to Increase Sales

SellBrite

As a retailer, chances are you have a diverse audience. Perhaps they aren’t actively looking for products like yours, or they’ve never been to your website, so they don’t see your pay-per-click (PPC) ads. How to manage your program to increase sales. This way, you can focus on other areas of your business.

eCommerce 103
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Globally, ecommerce growth projections are also on an upward trajectory: They show that retail sales may exceed $4.058 trillion by as soon as 2020. of total retail sales. When you buy shoes from an online shoe retailer, it is a business-to-consumer transaction. Business-to-Business (B2B). Image source.

eCommerce 417
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How a Great Plan Can Prepare You for the Worst

Omnisend

However, if the last few years have taught merchants anything, it’s that staying in business, let alone growth, is only possible when overcoming such changes. Helen Trendell, Co-Founder and Managing Director of ThoughtShift, knows better than most how to help ecommerce merchants grow their business—all through cohesive marketing strategies.