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Answered: The 5 top questions every European retailer has about first-party data

365 Retail

From balancing personalisation and privacy to data gaps and more, no stone was left unturned. Second-party data marketplaces, where brands or publishers make their data sets available in a privacy-compliant way, are also an option. How do I balance personalisation and privacy? Let’s dive in.

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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

However, privacy issues have forced tech giants Apple and Google to make major changes that prevent surreptitious tracking of users. While privacy advocates are happy, the threat to online retailers is an erosion of revenue and customer loyalty if they miss the mark in replacing ad tracking. And isn’t that the best kind of remarketing?

Marketing 175
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The Dos and Don’ts of First-Party Data for European Retailers

365 Retail

They also need to simultaneously navigate the privacy revolution, adding an additional layer of complexity. From tapping into the value of every interaction you have with your customers to why you should never leave your customer data in silos, these are the key strategies and pitfalls to guide your data management journey.

Retail 57
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2 Ways Retailers Plan to Cut into Amazon’s Retail Media Lead: Stores and Closed Loop Measurement

Retail TouchPoints

“With 130 million monthly active platform users globally, the power of Uber’s advertising offering is how we are able to understand consumers’ next destination in real time and reach them with relevant messages that align to immediate intention ,” said Mark Grether, VP and General Manager for Uber’s advertising division in a statement. “As

Retail 254
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February 2022 SEO News Recap

ROI Revolution

White Paper | Replatforming Your Website? This report will help you answer these questions and discover how to prepare for a replatform, manage the transition, or navigate the aftermath if things go wrong. The goal of FLoC was to target people by interest groups rather than cookies, theoretically eliminating privacy concerns.

SEO 78
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What is First-Party Data and Why Focus on it in 2024

Smile.io

Blog Jonathan Roque How to collect first-party data Don’t rely solely on client-side tracking, as third-party data is getting harder to capture through cookies due to iOS 17 updates and privacy blockers. Check out Littledata’s complimentary white paper, How Shopify stores can boost sales with first-party data, here.

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5 Ways to Drive Retail Business Growth with First-Party Data

365 Retail

In an era marked by escalating worries regarding data privacy, the deprecation of third-party cookie tracking and the relentless demand to achieve greater results with fewer resources, the digital marketing terrain is undergoing swift and significant transformations. This data is owned by the brands for analytics and marketing purposes.