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Retail Planning and Forecasting Tips and Resources During COVID-19

OracleBlogs

Below is a set of scenarios that can help Oracle Retail Demand Forecasting (RDF) users review and assess the current situation to better forecast for current and future demand, along with helpful planning and optimization white papers on RDF, What-If Scenarios and the Merchandise Financial Planning (MFP) solution.

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Managing a copy production process almost killed me

Talkoot

When I joined Thread as a project manager back in 2011, I was unaware of the journey I had just embarked on. The job seemed simple enough: manage a team of researchers, writers, editors, and proofers to produce a lot of product copy in Excel, on tight timelines. Sign up for our free white paper with Anne's recommendations here.

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Getting Started with Behavioral Email Marketing

Kissmetrics

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. The Recommendation Email. Oftentimes, great customer service from a company is enough to get you to recommend them. Views certain content on your web page.

Marketing 275
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COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market

ROI Revolution

You can use the Recommendations page or budget and target simulators to forecast the impact of the higher budget or to gain a recommendation for an increased budget. White Paper: Google Smart Shopping: AI + Machine Learning for Profitable Brand Growth. How Coronavirus Is Impacting Ecommerce.

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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

Inbound marketing originated with the emergence of blogs, white papers and social media posts, but retailers have limited use of that content. What retailers are missing in today’s inbound tactics are new 1:1 personalization capabilities that go beyond product recommendations. And isn’t that the best kind of remarketing?

Marketing 191
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COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market

ROI Revolution

You can use the Recommendations page or budget and target simulators to forecast the impact of the higher budget or to gain a recommendation for an increased budget. White Paper: Google Smart Shopping: AI + Machine Learning for Profitable Brand Growth. How Coronavirus Is Impacting Ecommerce.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

Aside from product recommendations and shopping carts, businesses are prioritizing personalization in key components and functions such as search, catalogs, pricing mechanisms, and merchandising. Creating personalized product recommendations. Offering personalized account management. Delivering personalized error messaging.

B2B 146