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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

In fact, from 2022 to 2023 the use of social media channels for retail advertising increased by more than three percentage points, while search channels decreased by over seven percentage points, according to the Multichannel Marketing Report 2023. Popularity of TikTok advertising will continue to grow.

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Multichannel Distribution 101: Expand Your Ecommerce Business to New Marketplaces

SellBrite

Multichannel distribution means taking that foundation and expanding it to new buyers on different channels. Multichannel distribution isn’t optional if you want to build a thriving ecommerce business. To successfully start your journey as a multichannel ecommerce seller, you need to arm yourself with the right knowledge and tools.

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Top 10 Multichannel Platforms

Algopix

Multichannel marketing, for the uninitiated, is when sellers implement one strategy across a number of platforms, giving themselves the maximum opportunity to interact with potential customers. So which multichannel platform is the right one for you?

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The Past, Present, and Future of eCommerce with Shopify

Groove

When founders Tobias Lütke and Scott Lake started an online snowboarding shop, they found themselves looking for features that the platforms on the market didn’t have available. After building their own API in 2009, hundreds of unique integrations have been built in order to make growth easy for merchants on Shopify.

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Multichannel Selling: A Guide for Ecommerce Businesses

SellBrite

But once their business is in place, it’s time to consider multichannel selling. Multichannel selling fosters expansion by putting merchants’ products in front of a wider audience. Along with increasing revenue, multichannel selling helps sellers reduce risk and acquire new customers. What is multichannel selling?

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Squarespace vs Bigcommerce: Which is Best for Your Online Store?

Ecommerce Platforms

We’ve rigorously tested and compared them both to help you understand which stands out in the following categories: Main Features Pricing Design Marketing Customer Support. As for building your ecommerce shop, Squarespace walks you through the process of selecting a theme. Squarespace Pros. Squarespace Cons. Bigcommerce Cons.

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What is Multi-Local Commerce and Why is it Essential for Growing Global Sales

ESW

Regardless of product or industry, dominant brands prioritise and execute next-level online customer experiences in every market. Multi-local commerce is the deployment of multiple ecommerce solutions integrated to create a seamless, domestic-equivalent purchase experience for shoppers of international brands in every global market.