Multichannels: Not Just for TV
ChannelAdvisor
DECEMBER 21, 2016
This also applies to your marketing strategy. It’s almost inconceivable that in 2016, almost 2017, there are some businesses out there that only focus on one marketing channel. Whether it’s PPC, SEO, social, marketplaces or email, having tunnel vision on one channel is usually not a good idea. Times have changed.
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