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CI&T Research: Price-Conscious Consumers Still Want Stellar Shopping Experiences

Retail TouchPoints

As a result, brands and retailers have had to up their game for their omnichannel strategies to ensure they have the new features and functionality that consumers require to find the best products at the best price. Far fewer respondents ( 56% ) said that more expensive product assortments would lead them to have higher expectations.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. Loyalty Beyond the Price Tag In our hyper-connected world with increasing distractions, retailers and brands struggle with high acquisition costs.

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Retail’s Future Requires a Shift from Mobile-First to Mobile-Only

Retail TouchPoints

The turmoil also proved that mobile technology enables needed flexibility in times of disruption and drives superior customer experiences that make retailers more competitive. As retailers plan for the future, getting and keeping the flexibility needed for retail success will require mobile-only strategies.

Mobile 262
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Mobile Ecommerce Success Calls for the ‘Instagramification’ of the App Experience

Retail TouchPoints

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

Mobile 225
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Building vs. Buying a Pricing Engine for Your E-Commerce Business

Fabric

Software engineers working in e-commerce are frequently faced with the decision of building or buying a pricing engine. While developing a pricing engine in-house may appear to be the ideal option, it frequently necessitates a significant investment of resources. What is a Pricing Engine?

eCommerce 236
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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. Enter: mobile marketing. Map Customer Journeys for Data-Driven Mobile Marketing. Companies need to view their apps as a vehicle that not only generates sales but builds their brand.

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5 Strategies to Optimize the Online Integration of Your Grocery Store

Retail TouchPoints

Delivery expenses and costs for in-store picking and other operations can be very high if not optimized correctly for scale and profitability. With that in mind, here is a look at five strategies that can help grocers optimize online integration of their grocery store. A modular platform that’s really flexible.