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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

Here’s what TikTok Shop has on tap: In-feed video and live shopping: Users canshop tagged products directly from videos and Lives in the For You feed; A product showcase where users can browse products, read reviews and purchase directly from a favorite brand’s profile. reads the company announcement.

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Navigating Omnichannel Complexities: 3 Tips for Success

GetElastic

Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business.

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Shoptalk 2023 Recap: Key Trends and Learnings

GetElastic

Sign up for a free trial Omnichannel Experiences Are Shifting To Unified Commerce The idea of omnichannel experiences is nothing new for retailers. Today’s market requires the flexibility to reach customers across touchpoints and channels whether through mobile, in-person, or in-store.

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Free Zendesk Alternatives (Nov 2021): Which are The Best Solutions

Ecommerce Platforms

Easy to use when you want to streamline multiple channel support. HubSpot can be one of the more comprehensive multi-channel service, sales, and marketing tools, but you’ll get the best results if you’re willing to pay for a premium package. ?? Zendesk Pros ??. Excellent range of tools even on the free plan. Zendesk Cons ??.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. This brings olfactory sensing to users while they watch videos. 2006; Simmons et al.

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Omnisend vs. Dotdigital: A feature-by-feature comparison

Omnisend

Email gives brands an opportunity to reach customers over a channel they check voluntarily, without being too intrusive. You can also experiment with multi-column layouts, add video and images, edit on the fly, and mark certain emails as mobile-only. At the same time, emails can also get overwhelming for customers.

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Squarespace vs Bigcommerce: Which is Best for Your Online Store?

Ecommerce Platforms

From the omnichannel selling to advertising on various websites, you can’t go wrong with marketing on BigCommerce. Next, you’ll need online resources such as technical documentation, videos, social accounts, a blog, and a search engine knowledgebase with FAQs. Winner: BigCommerce. Squarespace is limited on that front. .