Bad CX Surveys? Not With This Checklist!

Forrester eCommerce

CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Bad CX surveys create […].

17 Charts That Show Where Social Media is Heading


You already know it’s harder to get traffic from the social web unless you spend money ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year.

Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales


Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Nick Hajili wrote: “Trust, encouraged by social media, significantly affects intention to buy. Activate Social Influencers.

Social Media Water Cooler: Q4 in Review

ROI Revolution

Pinterest has had a banner Q4: 250 million monthly users, ranked November’s most popular social media app by online users, and over $1 billion in revenue in 2018. Teen Engagement with Social Platforms. Interested in seeing how our social media trends have changed since Q3?

7 Social Media Trends to Watch and Capitalize On in 2018


Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. Customers spend anywhere from 20-40% more on companies that engage with them on social media. Social Listening.

Connecting Social Media and Business Strategy


Social media is a central feature of the online experience. Why You Can’t Ignore Social Media According to Common Sense Media, today’s young people are spending almost a third of their day on Facebook, Instagram, Snapchat and similar social media platforms.

How Social Media Influencers Can Destroy Community

In a survey, 93% of marketers planned to put over $10k into influencer marketing channels this year, making influencers one of the fastest growing trends for marketing ad spend. Chances are that you and your business have considered influencer marketing.

How to Measure Social Media ROI for eCommerce Businesses


You’re probably always hearing about how important it is to have a strong social media presence. And if you don’t know what to track, and how to do it properly, social media can look like a waste of time. Why you need to measure your social media ROI.

3 Ways to Leverage Social Media For Your Rewards Program

According to a Deloitte Global Mobile Consumer Survey, 61% per cent of respondents also claimed to check their phones within five minutes of waking up each morning. What’re the first few things you do after waking up in the morning? Is one of those things checking your mobile device? If so, you’re not alone. Reward Program Strategy

Editors Share Their Top Takeaways From RTP Personalization Survey

Retail TouchPoints

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement.

The Importance of Social Media Influencers for eCommerce in 2019


Imagine scrolling through your social feed and coming across a post by a well-known actress endorsing a particular face cream. On social media channels such as Facebook and Instagram, they can help ensure the success of a post, tweet, event, or product by lending their authority to it, in turn influencing others’ beliefs or opinions. They typically have massive fan bases and large numbers of social media followers — usually more than 100,000.

What Do Your Buyers Love? Ask Them in a Customer Survey


While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone. This is exactly why you should survey your customers directly. Why should my business run customer surveys?

Retail Marketers Want What Email Offers


Last year, after the social network changed the Newsfeed algorithm, its average advertising price shot up 122% compared to a year earlier, according to Business Insider. And that all means that retail marketers will be well-served to diversify beyond the social networks.

How Social Media Impacts Holiday Shopping (and what to do about it)


To kick things off, we thought we’d look at the reigning champion of holiday shopping influence: Social Media. Social media was rated the top influencer for holiday purchases by 68% of Adweek survey respondents. [1] Well it’s official. It’s summer.

Actionable Ways for eSellers to Build Consumer Trust on Social Media


Unless you’re living in a remote cabin — one that doesn’t have Wi-Fi — you’re probably on social media. And if you’re working to build your business, social media is likely a significant part of your marketing plan. But if you want your social media efforts to be effective, consumers have to trust your brand. A global survey by PwC backs up the importance of social media to eSeller success. Let’s face it.

Should Retailers Steer Clear Of Facebook After The Cambridge Analytica Scandal?

Retail TouchPoints

Although retailers are becoming savvier about using social media, they may be wary about Facebook after the revelation that Cambridge Analytica may have collected personal information from as many as 87 million Facebook users without permission.

How to Use Surveys to Build Successful Marketing Campaigns


Surveys aren’t just for love-struck teenagers and bored webinar attendees anymore. But did you know that you can – and should – be using surveys to build marketing campaigns? Everything hinges on your survey questions. Limit your survey to a reasonable amount of questions.

Why CMOs Should Value Email More


According to a recent survey of 165 American CMOs by media research firm Nielsen, they believe that the most important media channel – meaning where they would look to invest the most dollars – is social media, followed by search, online video, and then email. No offense to the 165 CMO’s out there that were a part of this survey, but that order is all whackadoodle. Perspective CMO email Nielson social media

5 Reasons Why Nobody is Engaging With Your Social Posts (and How to Fix it)


In 2018, if your social media strategy isn’t working in conjunction with your content strategy, you’re falling behind the curve. There’s a reason 10% of professional marketers report social media marketing as the strategy most likely to yield big rewards in 2018.

How to boost customer engagement of your Magento store with design tricks

Onilab User Guides

How exactly can you measure one’s loyalty: by a number of social media shares or a number of page visits? Customer engagement strategy involves many aspects, from email marketing to social media promotion. Use social media.

Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?

Retail TouchPoints

A recent consumer survey from JDA revealed that consumers don’t expect special or unique experiences when shopping in stores. If they’re Millennials or Gen Zers who want to share their shopping journey on social media, create an experience that they can share on Instagram.

How to Increase the Loyalty of Holiday Customers!

Demac Media

Let customers know you care by sending a follow up email once they’ve ordered something- it shows good customer service and gives you the ability to send the customer something extra, whether it’s a product related to their recent purchase or a survey on how their shopping experience was.

The Many Digital Touchpoints of a Modern-Day Consumer


These rich media features allow customers to see all sides of a product, which reduces doubt and answers questions about a product’s appearance. More than 90% of surveyed consumers are in the habit of referencing reviews before making a purchase. Digital Touchpoint #5: Social Media. Social media is often your best best for connecting with consumers, especially if they’ve already interacted with your brand.

How to Increase the Loyalty of Holiday Customers!

Demac Media

Let customers know you care by sending a follow up email once they’ve ordered something- it shows good customer service and gives you the ability to send the customer something extra, whether it’s a product related to their recent purchase or a survey on how their shopping experience was.

Influencer marketing and its role in personalization and commerce


Like a good friend, their photos show up on your social media feed. In a recent TSheets survey of 1,849 shoppers, 45% say they’ve made a purchase based on something an influencer recommended, and what’s more, the majority was satisfied with that purchase.

Beer Cartel: Content marketing for a 34% gain in sales


This led to the creation of the Australian Craft Beer Survey. The idea behind this survey was to create a publicly released report that changed how Beer Cartel as a business was thought of by consumers, suppliers and the industry at large. Why they won.

7 SEM strategies B2B organizations need to be deploying


Relying on some basic principles, mobile and website development companiescontinue to look for innovative ways to reach target prospects while using social media for their two-way conversation between business.

B2B 117

5 ways to boost sales on Amazon


Social media has become a huge channel for people to learn about products and consumers often look to popular social media influencers across various platforms to see what they’re wearing, using, and loving right now.

10 ecommerce marketing tactics to increase sales


Social Media. Social media offers an ability to engage with users and create a sense of connection before you approach them to buy products. If you want to reach customers and make sure you don’t end up in the corner, open your stores on social media sites.

How The Top 500 E-Tailers Collect Email Sign-Ups

Retail TouchPoints

By Joe Montgomery, 250ok According to a recent eMarketer survey, 44% of respondents plan to increase spending on email marketing programs this year. Our friends at Adestra surveyed 1,245 US consumers aged 14-67 to answer this question. In the 2017 survey, we found only 29.5%

Ecommerce Content Marketing: 25 Epic Ways to Boost Sales

Ecommerce Platforms

It should include content topics, social media updates you’ll post and days for publishing content. For instance, HootSuite helps you manage all social media posts before time based on peak engagement hours. Perform a survey. Google survey. survey monkey.

The Complete Cross-Border Ecommerce Guide to Growing Sales in APAC, Europe, The Middle East & Latin America


More than ever, internet use, dominated by social media, is enabling how consumers research, discover, and share products. billion global social media users in 2017, equaling 37% penetration. billion global mobile social media users in 2017, equaling 34% penetration.

How Negative Feedback Can Improve Customer Retention


If you don’t give them that, then the likelihood that they’ll vent on review sites, social media and to family and friends is much higher. Here are three emerging trends to collect feedback: Surveys. But, not all surveys are created equal.

Use Social Login At Your Own Risk

Retail TouchPoints

By Ori Eisen, Trusona There’s a reason why social media profiles have become a popular means of logging in across the Internet. As recently as 2015, we saw more than 58 million logins using social media credentials across 700+ other apps and services.

Is NPS Still The Chief Indicator Of Customer Sentiment?

Retail TouchPoints

Apps provide the means to extend a retailer’s presence and services, while social media activity aims to build conversations and spread influence.

7 Post-Purchase Actions You Need to Take to Build Customer Loyalty


Maybe, you send them surveys to find out what they’re really thinking? Email, SMS, mobile apps, and social media can all be used to send promotions to customers. Run a post-purchase survey. A survey accomplishes a lot of things. Take advantage of social media.

Does Brand Awareness Matter for Ecommerce?


The typical academic methodology used is the “ brand recall survey ,” in which a group of consumers are asked to name as many brands as they can in a given product category (say, live chat software ). Brand Recall Surveys. Social Media Mentions.

Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies


consumers, with 64% of survey respondents indicating that their primary motivation for shopping on the day after Black Friday was to support their local community. To get a jump on the holiday weekend, you should remind people about the event in advance using: Social media ads.

How to Conduct Online Market Research for Your Ecommerce Business


Social media copy. Examine social media. Examining social media is a great way to start understanding the volume of conversations and mentions around your business idea.

4 Step Guide on How To Collect Emails Addresses And Grow Your Sales

Ecommerce Platforms

Sadly, the lowest average cart abandonment rate a survey has ever recorded is 59.80% by MarketingSherpa in 2006. How To Collect EmailAddreesses: Extend The Campaign To Social Media. You’re dead right email marketing wins over social media marketing.