Bad CX Surveys? Not With This Checklist!

Forrester eCommerce

CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Bad CX surveys create […].

17 Charts That Show Where Social Media is Heading


You already know it’s harder to get traffic from the social web unless you spend money ads. There’s nothing new with that fact… just look at the graph above: It breaks down how the average number of social shares per blog post has been dying year over year.

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7 Social Media Trends to Watch and Capitalize On in 2018


Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. Customers spend anywhere from 20-40% more on companies that engage with them on social media. Social Listening.

Social Media Water Cooler: Q4 in Review

ROI Revolution

Pinterest has had a banner Q4: 250 million monthly users, ranked November’s most popular social media app by online users, and over $1 billion in revenue in 2018. Teen Engagement with Social Platforms. Interested in seeing how our social media trends have changed since Q3?

How to Measure Social Media ROI for eCommerce Businesses


You’re probably always hearing about how important it is to have a strong social media presence. And if you don’t know what to track, and how to do it properly, social media can look like a waste of time. Why you need to measure your social media ROI.

How to Sell More Products Across Different Social Media Channels


Despite what some may tell you , social media for business is not dead. In order to succeed in continuing to use social media as a way to drive more sales for your ecommerce business in 2018, you can’t approach things in the same way that you have in previous years.

How Social Media Influencers Can Destroy Community

In a survey, 93% of marketers planned to put over $10k into influencer marketing channels this year, making influencers one of the fastest growing trends for marketing ad spend. Chances are that you and your business have considered influencer marketing.

3 Ways to Leverage Social Media For Your Rewards Program

According to a Deloitte Global Mobile Consumer Survey, 61% per cent of respondents also claimed to check their phones within five minutes of waking up each morning. What’re the first few things you do after waking up in the morning? Is one of those things checking your mobile device? If so, you’re not alone. Reward Program Strategy

Editors Share Their Top Takeaways From RTP Personalization Survey

Retail TouchPoints

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement.

What Do Your Buyers Love? Ask Them in a Customer Survey


While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone. This is exactly why you should survey your customers directly. Why should my business run customer surveys?

The Importance of Social Media Influencers for eCommerce in 2019


Imagine scrolling through your social feed and coming across a post by a well-known actress endorsing a particular face cream. On social media channels such as Facebook and Instagram, they can help ensure the success of a post, tweet, event, or product by lending their authority to it, in turn influencing others’ beliefs or opinions. They typically have massive fan bases and large numbers of social media followers — usually more than 100,000.

Retail Marketers Want What Email Offers


Last year, after the social network changed the Newsfeed algorithm, its average advertising price shot up 122% compared to a year earlier, according to Business Insider. And that all means that retail marketers will be well-served to diversify beyond the social networks.

Actionable Ways for eSellers to Build Consumer Trust on Social Media


Unless you’re living in a remote cabin — one that doesn’t have Wi-Fi — you’re probably on social media. And if you’re working to build your business, social media is likely a significant part of your marketing plan. But if you want your social media efforts to be effective, consumers have to trust your brand. A global survey by PwC backs up the importance of social media to eSeller success. Let’s face it.

Should Retailers Steer Clear Of Facebook After The Cambridge Analytica Scandal?

Retail TouchPoints

Although retailers are becoming savvier about using social media, they may be wary about Facebook after the revelation that Cambridge Analytica may have collected personal information from as many as 87 million Facebook users without permission.

Why CMOs Should Value Email More


According to a recent survey of 165 American CMOs by media research firm Nielsen, they believe that the most important media channel – meaning where they would look to invest the most dollars – is social media, followed by search, online video, and then email. No offense to the 165 CMO’s out there that were a part of this survey, but that order is all whackadoodle. Perspective CMO email Nielson social media

How to Leverage Influencers to Sell More on Amazon


An Amazon influencer is a person who’s established themselves as an authority in a certain niche on a social platform, which gives them the ability to influence purchasing decisions — specifically by promoting a product for sale on Amazon.

How Social Media Impacts Holiday Shopping (and what to do about it)


To kick things off, we thought we’d look at the reigning champion of holiday shopping influence: Social Media. Social media was rated the top influencer for holiday purchases by 68% of Adweek survey respondents. [1] Well it’s official. It’s summer.

Influencer Marketing: What Your Brand Needs to Know

ROI Revolution

The bulk of influencer marketing occurs on social media platforms like Instagram or YouTube. The Social Proof to Prove It. In marketing, social proof could be product reviews, case studies, social media commentary, and, of course, influencer marketing, to name a few.

How to boost customer engagement of your Magento store with design tricks

Onilab User Guides

How exactly can you measure one’s loyalty: by a number of social media shares or a number of page visits? Customer engagement strategy involves many aspects, from email marketing to social media promotion. Use social media.

How to Use Surveys to Build Successful Marketing Campaigns


Surveys aren’t just for love-struck teenagers and bored webinar attendees anymore. But did you know that you can – and should – be using surveys to build marketing campaigns? Everything hinges on your survey questions. Limit your survey to a reasonable amount of questions.

Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?

Retail TouchPoints

A recent consumer survey from JDA revealed that consumers don’t expect special or unique experiences when shopping in stores. If they’re Millennials or Gen Zers who want to share their shopping journey on social media, create an experience that they can share on Instagram.

How to Increase the Loyalty of Holiday Customers!

Demac Media

Let customers know you care by sending a follow up email once they’ve ordered something- it shows good customer service and gives you the ability to send the customer something extra, whether it’s a product related to their recent purchase or a survey on how their shopping experience was.

The Many Digital Touchpoints of a Modern-Day Consumer


These rich media features allow customers to see all sides of a product, which reduces doubt and answers questions about a product’s appearance. More than 90% of surveyed consumers are in the habit of referencing reviews before making a purchase. Digital Touchpoint #5: Social Media. Social media is often your best best for connecting with consumers, especially if they’ve already interacted with your brand.

How to Increase the Loyalty of Holiday Customers!

Demac Media

Let customers know you care by sending a follow up email once they’ve ordered something- it shows good customer service and gives you the ability to send the customer something extra, whether it’s a product related to their recent purchase or a survey on how their shopping experience was.

5 Reasons Why Nobody is Engaging With Your Social Posts (and How to Fix it)


In 2018, if your social media strategy isn’t working in conjunction with your content strategy, you’re falling behind the curve. There’s a reason 10% of professional marketers report social media marketing as the strategy most likely to yield big rewards in 2018.

Influencer marketing and its role in personalization and commerce


Like a good friend, their photos show up on your social media feed. In a recent TSheets survey of 1,849 shoppers, 45% say they’ve made a purchase based on something an influencer recommended, and what’s more, the majority was satisfied with that purchase.

5 ways to build better ecommerce customer relationships


The best way to do this is to solicit feedback from your customers via surveys, following social media comments, establishing and prompting for testimonials, introducing some kind of rating system, etc. Improve social media presence.

Beer Cartel: Content marketing for a 34% gain in sales


This led to the creation of the Australian Craft Beer Survey. The idea behind this survey was to create a publicly released report that changed how Beer Cartel as a business was thought of by consumers, suppliers and the industry at large. Why they won.

Holiday Shoppers Adjust To An Evolving Online Shopping Experience

Retail TouchPoints

By Brian Byer, Blue Fountain Media It’s no question that consumers have embraced online holiday shopping. Brian Byer is Vice President and General Manager of Blue Fountain Media , a Pactera Company, which is a full-service digital marketing agency.

7 SEM strategies B2B organizations need to be deploying


Relying on some basic principles, mobile and website development companiescontinue to look for innovative ways to reach target prospects while using social media for their two-way conversation between business.

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How The Top 500 E-Tailers Collect Email Sign-Ups

Retail TouchPoints

By Joe Montgomery, 250ok According to a recent eMarketer survey, 44% of respondents plan to increase spending on email marketing programs this year. Our friends at Adestra surveyed 1,245 US consumers aged 14-67 to answer this question. In the 2017 survey, we found only 29.5%

The Complete Cross-Border Ecommerce Guide to Growing Sales in APAC, Europe, The Middle East & Latin America


More than ever, internet use, dominated by social media, is enabling how consumers research, discover, and share products. billion global social media users in 2017, equaling 37% penetration. billion global mobile social media users in 2017, equaling 34% penetration.

10 ecommerce marketing tactics to increase sales


Social Media. Social media offers an ability to engage with users and create a sense of connection before you approach them to buy products. If you want to reach customers and make sure you don’t end up in the corner, open your stores on social media sites.

Use Social Login At Your Own Risk

Retail TouchPoints

By Ori Eisen, Trusona There’s a reason why social media profiles have become a popular means of logging in across the Internet. As recently as 2015, we saw more than 58 million logins using social media credentials across 700+ other apps and services.

How Negative Feedback Can Improve Customer Retention


If you don’t give them that, then the likelihood that they’ll vent on review sites, social media and to family and friends is much higher. Here are three emerging trends to collect feedback: Surveys. But, not all surveys are created equal.