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Following $40 Million Funding Round, MeUndies Eyes Omnichannel Growth

Retail TouchPoints

This is especially true if you’re attempting to define MeUndies, the Los Angeles-based underwear and loungewear company that turned the category on its head with its subscription model. Why the pandemic gave MeUndies a competitive advantage. looks like,” Shokrian said. “In It allows people to see, feel, live and breathe the brand.

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Conversations around the DTC revolution of the past decade often focused on how challenger brands utilized digital — specifically social media — to identify new customers.

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Best Ecommerce Platforms for Subscriptions (Apr 2023)

Ecommerce Platforms

The best subscription ecommerce platform gives today’s business owners an exceptional way to increase the lifetime value of their customers, and unlock recurring revenue. With a subscription platform, companies can sell everything from packages of crucial products delivered on a monthly basis, to webinar and online course access.

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How to Drive Wine Sales in 2023 with Digital Marketing

Retail TouchPoints

To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. Then, by activating a flexible, omnichannel approach, you can learn who your best audience is. Social media is a critical channel for emerging brands to establish awareness among new audiences.

Marketing 316
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Forever 21 Names Longtime Paper Source Leader as CEO

Retail TouchPoints

She joins from Paper Source , where she served as CEO for six years and helped transform the retailer from a brick-and-mortar-focused company into a lifestyle brand with a digital platform spanning social media, digital content, online subscriptions and affiliate partnerships. She will report to Marc Miller, CEO of SPARC.

Fashion 297
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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. McDonnell: Today, the majority of our marketing is done through social media, where we have a very large following. What are your top priorities?

Toys 266
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Our Favorite Enterprise eCommerce Solutions

Groove

Omnichannel selling opportunities. Omnichannel Selling. It doesn’t matter if your company sells through a website, social media or paid advertisements; BigCommerce Enterprise supports growth and sales from any channel. BigCommerce subscription plans are based on eCommerce sales per year. Omnichannel Selling.