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Bing Ads vs Google Ads

Groove

It’s critical for online retailers to have (at minimum) a basic understanding of pay-per-click, or PPC, advertising because it’s an optimal tool to leverage when you want a leg up on the competition. This presents a huge opportunity for businesses to drive traffic and revenue through multiple channels. Which Costs More?

PPC 195
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

For online retailers, it presents an opportunity to conquer the market, skyrocket sales, and cultivate brand loyalty through streamlined marketing. to go all-in on What selling tactics (urgency, fear, social proof, etc.) Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on.

eCommerce 109
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10 Ideas for eCommerce Holiday Email Marketing Campaigns in 2021

Inflow Insights

Most online marketing — like PPC and paid social — is intrusive. Email marketing, on the other hand, allows you to deliver a longer, more enticing message that packs a bigger punch than a banner ad or a social media post. In short: There’s no time like the present to start putting your campaigns together.

Marketing 144
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How to Advertise on Walmart Marketplace

Kissmetrics

As the largest retailer in the world , it was only a matter of time before Walmart started to flex its muscles in e-commerce, and in recent years, it’s seen tremendous growth thanks in part to Walmart Marketplace. We don’t think of social media platforms or big e-commerce platforms like Walmart Marketplace or Amazon.

eCommerce 252
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ROI Revolution Summit 2018 Speaker Spotlight: Part 1

ROI Revolution

Our lineup includes a number of savvy industry veterans and their expert insights are sure to provide you with answers to the questions that you — as a retail, brand, or ecommerce executive — likely struggle with on a daily basis. Over the years, have any of the developments in ecommerce surprised you in any way?

PPC 60
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30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

Gary Vaynerchuk’s “ Jab, Jab, Jab, Right Hook ” method for increase followers and sales through social media. The importance of mobile and social optimization ( 89% of smartphone usage is spent on social media apps! ) How to Drive Traffic to Your Online Store. Utilize social media.

eCommerce 420
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. As a result, producers are presenting deeper and broader assortments as a buffer against price erosion. Social media let’s consumers easily share products to buy online.

eCommerce 417