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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t. Unsung hero of eComm: The supply chain. Excerpted from Forbes.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

As more consumers continue avoiding crowded public places , they’ll increasingly turn to online shopping to get their essentials. In fact, JD.com , China’s largest online retailer, has seen sales of common household staples quadruple over the same time period last year. Delivery and supply chain concerns.

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SEO Mistakes: 6 Weird Errors That Can Hurt eCommerce Store Rankings and Traffic

Inflow Insights

The Problem: One of our clients, a pool supply store, added an app (added as a plugin) to their site. On a major craft supplies ecommerce store, Googlebot was blocked from the site via the robots.txt file , according to Google Search Console. . This large online retailer had some additional problems. Disallow: /.

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Enhanced Conversions: What Your Brand Needs to Know Now

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis.

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24 eCommerce Experts to Follow Now

GetElastic

Fishkin got his start working at his mother’s small business marketing firm as a web designer, then creating his SEOmoz blog that over the following decade became the world’s most popular community and content resource for search marketers. Neil Patel: Co-Founder at Neil Patel Digital , SEO and Growth-Marketing Guru.

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2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

Ongoing supply chain concerns. These are just a few of the major obstacles facing digital marketers and advertisers as the new year approaches. With so many parts moving in insufficient ways, the digital marketing machine isn’t operating at high efficiency. A potential recession. Rising inflation rates.

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15 Best Practices for Boosting Product Page Conversions

SellBrite

Just look at the online retailer DueMaternity.com — adding 360-degree images to their product pages boosted conversion rates by 27%. Manufacturing FAQs: The Workhorse of Content and Search Marketing from Search Engine Land. With greater product knowledge, they’re one step closer to conversion.

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