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The State of Organic Search & Search Engine Optimization (SEO) for Ecommerce Brands

ROI Revolution

Search engine results are the most common brand discovery channel. With the rise in paid search CPCs across industries, optimizing your search presence with search engine optimization (SEO) can be a key way to boost clicks for your brand without breaking your budget. Even 54.6% Even 54.6%

SEO 78
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Paid Search Advertising. Paid search advertising is the top initiative for digital marketing professionals this year, with 55% naming it as a priority for their brand in 2022. Paid search ads make up 41% of all digital ad spend, and by 2024, spending will approach $100 billion. After growing just 5.9%

Marketing 172
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4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

Published May 20, 2020. If you’ve been acclimated with Google Ads and Microsoft Ads for the last 10 weeks or longer, you’ve likely noticed COVID-19’s impact on ecommerce search interests, buyer habits, and overall performance, regardless of industry. It’s an answer that many advertisers would like to know! in a matter of two weeks.

PPC 144
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The Power of PPC + SEO

ROI Revolution

Published June 3, 2020. Which channel should you focus your efforts on: paid or organic? In this blog post, we’ll talk about how marrying your paid and organic strategies allows you to create a seamless, holistic customer experience while aggressively reaching your target audience. PPC, SEO, and COVID-19.

PPC 88
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May 2020 COVID-19 Industry Updates: Retail, Automotive, Gaming, & More

ROI Revolution

Published May 27, 2020. From Q4 2019 to Q1 2020, video streaming platform Twitch exceeded three billion hours watched for the first time ever. The next PlayStation and Xbox are still on track to launch this fall, which will be crucial as video game development schedules rely heavily on the release of new consoles.

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Facebook Advertising Strategies During COVID-19

ROI Revolution

Published May 13, 2020. Optimizing your paid and organic search strategies will supercharge your customer acquisition. Daily time spent in apps on Android devices increased 20% year-over-year in Q1 2020, and consumer spending on iOS was up 15%. . Video Replay] Paid Search Trends in the Coronavirus Climate.

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COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts

ROI Revolution

Published May 4, 2020. The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. This is good news for many brands who have had to reduce their paid ad budgets. Video game sales increased 63% in mid-March , with 4.3