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11 Ways to Use TikTok To Acquire New Customers

Smile.io

TikTok is the newest addition to the roster of social media apps that are taking the world by storm. TikTok’s got you covered. It’s also become an extremely valuable customer acquisition tool for small business owners and entrepreneurs. Looking for home renovation tips? Conspiracy theories to keep you up at night?

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How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Retail TouchPoints

Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the point here). TikTok has teamed up with Barnes & Noble to launch a summer reading campaign — #BookTokChallenge — to encourage people to discover new books and authors and then share their reactions on TikTok.

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How Sweetgreen Launched its Summer Rewards Program

Smile.io

Launching your loyalty program is half the battle in building a successful program that customers love. While there are many ways to launch a loyalty program, we are breaking down how Sweetgreen launched its summer loyalty program with a mix of omnichannel marketing strategies and in-store promotions.

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TikTok Content Ideas for Small Businesses

Smile.io

Just one viral TikTok can put a small business on the map. TikTok has incredible potential for small businesses to find organic growth due to the ease of creating content and reaching a wide base of users on the for you page. According to a small business report, TikTok has become the go-to-market platform for small businesses.

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3 Ways to Leverage Social Media For Your Rewards Program

Smile.io

Social media has changed the way we connect with people, consume content and interact with our favorite brands. It’s become normal to head to your favorite brand’s Twitter, TikTok, or Instagram page or at the very least see their content on your feeds. It’s estimated that there are 4.74 That is 59.3

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RSP21 Reveals Top Growth Drivers for the Post-COVID Era

Retail TouchPoints

The thought was, if you can get people shopping online on BFCM for some crazy deal, you can make them repeat customers. You have to have [social media] surveillance of course, but a better strategy is to use actual cloud-based software-as-a-service that handles the spikes for you,” Goetsch noted.

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

In this episode of Growth Stage, host and CMO of FastSpring David Vogelpohl interviews Todd about his thoughts on: Why marketplaces can be a difficult way to attract new players. Clever ways to approach digital advertising in your game marketing. How to use live events and live-streaming to attract huge audiences of new players.

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