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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

Marketing 246
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Retail is the Number-One Industry Targeted by ADA Website Lawsuits

Retail TouchPoints

There are 54 million disabled Americans, making up the third-largest market segment. And like their able-bodied counterparts, they shop, bank and carry on large portions of their lives online. Finally, many online retailers have offline stores familiar with the ADA, so legal counsel has a process to settle these claims.

Retail 296
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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. Retailers must figure out where their audience is and how to attract them efficiently without killing their marketing budget. Digital marketing channels are evolving. Back in the day, you can sell just about anything and make crazy money.

eCommerce 167
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ClearSale Review: Will It Protect You From Fraudulent Refund Claims?

Ecommerce Platforms

They offer solutions for small to enterprise-sized businesses and focus on online dispute management. With that said, in this ClearSale Review we'll examine why fraud prevention solutions are crucial to online retailers and what ClearSale offers in this regard. Their features are designed to automate risk identification.

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Nine Actionable Tactics to Achieve Meaningful Connections with Your Retailers

ChannelAdvisor

To maximize visibility, it makes sense for your brand to be represented on many of them, including online retail channels. As your retail network grows, keeping a consistent strategy and brand presentation can only be achieved through healthy and productive relationships with your retailers.

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Nine Actionable Tactics to Achieve Meaningful Connections with Your Retailers

ChannelAdvisor

To maximize visibility, it makes sense for your brand to be represented on many of them, including online retail channels. As your retail network grows, keeping a consistent strategy and brand presentation can only be achieved through healthy and productive relationships with your retailers.

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Does the Historic Makeover of an Iconic Paris Retailer Chart a Path for Department Stores’ Revival?

Retail TouchPoints

When LVMH first took a majority stake in the store in 2001, it planned to keep the store open while undertaking upgrades and a redesign. Repairs were initially projected to last two years, and yet for 16 years she sat, dust gathering on her famed glass roof, as she awaited her fate.