Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Retail brands cannot feed the internet enough content to satisfy consumers.

Marketing 226

Marketing Retail Social Media Consumer 226

Retail TouchPoints

FEBRUARY 13, 2024

The customization was needed because of the peculiarities involved in shopping for eyewear online, which is something Zenni knows quite a bit about: it’s sold more than 50 million frames since it was founded as a low-cost (but high-quality) eyewear retailer in 2003. We want to bring convenience to the end consumer.

Operations 275

Operations Consumer Technology Improvements 275

Retail TouchPoints

JULY 21, 2021

Consumer shopping habits have shifted irreversibly towards ecommerce in the past two years. In the face of this product scarcity, the retailers that could fulfill consumer needs quickly were immediately rewarded. For many, every day has become a holiday as new packages arrive from their favorite online retailers.

eCommerce 274

eCommerce Sporting Goods Apparel Consumer 274

Retail TouchPoints

FEBRUARY 16, 2021

Hennington joined Target in 2003, and was instrumental in modernizing the retailer’s merchandising organization by blending its physical and digital buying functions. At the core of Target’s success is the most talented team in retail,” said Brian Cornell, Chairman and CEO of Target in a statement. “The

Food and Beverages 173

Food and Beverages Retail Management Marketing 173

Steve Dennis

MAY 16, 2018

Having held the title of vice president for corporate strategy at Sears at one point, I know that its private brands (and the services that surround them) once represented the core of Sears’ consumer and shareholder value. At this point, almost anything that expands distribution and generates cash is probably worth doing.

Workshop 88

Workshop eCommerce Reference Omnichannel 88

Algopix

JUNE 23, 2021

Multichannel marketing, for the uninitiated, is when sellers implement one strategy across a number of platforms, giving themselves the maximum opportunity to interact with potential customers. Created in 2003, Sellware makes its case for simplifying multichannel marketing.

Multichannel 78

Multichannel Multi-channel Shipping Costs eCommerce 78

iQmetrix

SEPTEMBER 1, 2017

As far back as 2003, Wal-Mart announced at a Retail Systems Conference in Chicago that they would require their top 100 suppliers to tag their products with RFID tags. More companies are beginning to recognize how RFID can be used as a tool to improve customers omnichannel experiences. The future remains unclear.

Retail 22

Retail Omnichannel Technology Supplies 22