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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

Marketing 230
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Target Creates Chief Guest Experience Officer Role as it Expands Senior Leadership Team

Retail TouchPoints

The office will bring together the marketing, digital and technology teams to achieve this goal. Sylvester has been with Target since 2007, most recently as Chief Marketing and Digital Officer. Hennington, who has been with Target since 2003, will continue reporting to Cornell.

Supplies 195
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Target Names First Chief Growth Officer, Announces Series of C-Level Promotions

Retail TouchPoints

Hennington joined Target in 2003, and was instrumental in modernizing the retailer’s merchandising organization by blending its physical and digital buying functions. At the core of Target’s success is the most talented team in retail,” said Brian Cornell, Chairman and CEO of Target in a statement. “The

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Despite Amazon tire deal, talk of a Sears turnaround is just hot air

Steve Dennis

Starting in the mid-1990s, as Sears lost market share to category killers such as Home Depot, Lowe’s and Best Buy, the value of these proprietary brands began a pronounced and prolonged descent. At this point, almost anything that expands distribution and generates cash is probably worth doing. would like us to believe.

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Bed, Bath & Beyond Boring

Steve Dennis

Of course, I don’t have to wonder all that much since I worked at Sears from 1991 to 2003. BB&B has been playing catchup here for years, falling short on most dimensions of what others like to call “omnichannel” shopping. Well, some folks like to watch , I guess. Personalized.

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Is RFID Really the Future of Retail?

iQmetrix

As far back as 2003, Wal-Mart announced at a Retail Systems Conference in Chicago that they would require their top 100 suppliers to tag their products with RFID tags. More companies are beginning to recognize how RFID can be used as a tool to improve customers omnichannel experiences. Big changes in the retail landscape.

Retail 22
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How Zenni Optical Boosted Per-Session Revenue 34% with Sharper Search

Retail TouchPoints

The customization was needed because of the peculiarities involved in shopping for eyewear online, which is something Zenni knows quite a bit about: it’s sold more than 50 million frames since it was founded as a low-cost (but high-quality) eyewear retailer in 2003. per pair, according to Ting.