How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey
Retail TouchPoints
MAY 4, 2021
If an order gets to the wrong place, the likelihood that we fail to fulfill goes up dramatically,” said Powell. The Mercury POS component had originally been launched in 2003 , and hadn’t been updated for approximately 10 years, noted Powell. Discovering the ‘Unknown Unknowns’.
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