Customizing Cosmetics: Why Personalization Is Especially Important in the Beauty Industry
Sailthru
FEBRUARY 28, 2018
In 2004, psychologist Barry Schwartz wrote The Paradox of Choice about the sense of paralysis consumers feel when faced with too many options. For Sailthru’s first annual Personalization Index, we ranked 100 retailers based on 100 different customer experience and personalization capabilities.
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