The Case For Subscription Service In CPG
Retail TouchPoints
JUNE 29, 2020
On average , large CPG companies have shares in physical stores that are 5%-10% higher than online market shares. The costs, as a percentage of net sales, for CPGs to serve their retail partners has been rising by an average of 40 basis points since 2006. The Shift To Subscription Models. The Next Big Move For CPGs: Going DTC.
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