Remove 2010 Remove Channel Remove Customer Experience Remove Social Media
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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

An Accenture survey of 16,000 customers in 13 countries across Asia, Europe, Latin America and North America reported that over half of all consumers have adopted digital payment methods such as digital wallets, many of which displace banks’ brands from the customer experience. Consumers value the convenience these offer.

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How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

Retail TouchPoints

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. Kids Foot Locker aims to create opportunities for them to do just that through metaverse experiences and even through TikTok campaigns.

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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

The questions now are twofold: At what point will the ability to buy products and services on social platforms become so frictionless and ubiquitous that every new feature update is no longer noteworthy? and What do retailers, brands and social media platforms have to do to get there? In 2010 , adults in the U.S.

Consumer 283
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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly.

Retail 227
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The Definitive Guide to Online Reputation Management

Kissmetrics

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. No matter the size of your business, people are talking about you, including prospects, customers, clients, and their friends.

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Customer Journey Mapping: Everything You Need to Know

Sailthru

They have continued to evolve, with their purpose remaining the same: to entertain, to share common experiences, to teach and to pass on traditions.”. Francisco Inchauste wrote those words in a Smashing Magazine article back in 2010. It is also a powerful way to teach organizations more about their customers.

Customer 156
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Why DTC: The Case for Direct-to-Consumer eCommerce

ESW

Consumers are demanding a better customer experience, and companies — big and small, old and new — are scrambling to deliver experiences in a way that meet customer expectations. Until the advent of digital channels, most brands focused their efforts on getting products placed in other companies’ retail outlets.