Bot Rot: 5 Reasons Why Retailers Need to Ensure Products Go to People
Retail TouchPoints
SEPTEMBER 12, 2022
Almost 30% of online retail traffic is now bots. And every day it gets harder for genuine customers to buy in-demand products directly from online retailers. When sites are stripped bare by bots, it’s not the bots that get blamed — it’s you, the retailer. Bot traffic jumped 106% year-over-year in 2021.
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