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As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

RTP blog

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. Social media has become a major influence in creating trends.

Fashion 150
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How Retailers Can Prepare For The Fast Fashion Backlash

RetailMinded

Fast fashion, or clothing that is produced cheaply and en masse for disposable use, is on the decline. In 1989, the New York Times first used the words “fast fashion” to describe the strategy that Zara, a clothing retailer, used to bring designs to life in under 15 days. Behind the top that only costs $7.99

Fashion 113
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Infographic: The State of Pinterest Advertising

ROI Revolution

Since emerging as an image re-sharing platform in 2010, Pinterest has emerged as a key marketing strategy component for many brands. In the case studies below, follow the journey of some of the brands we’ve helped grow through social media: But don’t just take our word for it. Gain some insights from the resources below!

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Bot Rot: 5 Reasons Why Retailers Need to Ensure Products Go to People

Retail TouchPoints

They complain on social media , labelling your sales as unfair and your brand as uncaring. The pandemic saw bots broaden their focus, targeting high demand Christmas gifts, vaccine appointments, limited-edition brand collaborations, product drops from influencers, health and beauty products, NFTs, hyped fashion products and much more.

Retail 245
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How the visual discovery engine of Pinterest is revolutionizing ecommerce

GetElastic

However, we’re merely scratching the surface on its influence on the buyer journey – from social media to SEO there is still a lot of data and machine learning to uncover. They found an audience on Pinterest of people who were looking for sustainable fashion options. Enter in Pinterest. It’s a taste-based relationship.

eCommerce 151
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60 Amazing Online Clothing Stores and Their UX Tricks You Should Steal

Ecommerce Platforms

The store is integrated with the commonly used social media channels and the widgets are placed in the footer not causing any disturbance to the viewer. They also have an Instashop featured on the popular social media platform. Fashion Bunker. One of the few stores which focus on kids' fashion. ThreadSence.

Clothing 171
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The impact of the Queen’s death on business and retail

365 Retail

For example, one online fashion store, normally noted for its skilful social media messaging, seems to have unintentionally struck the wrong tone by appearing to promote a range of largely unrelated clothing in a feature commemorating the Queen. Will all companies decide it is worth their while to renew their warrant?

Banking 59