How Home Depot Plans to Stand Out in the ‘Sea of Retail Media Networks’
Retail TouchPoints
OCTOBER 26, 2023
It started in 2018 when pioneering marketing executive Melanie Babcock saw an opportunity to let the Home Depot’s suppliers bid for retargeting traffic. She got her start at a web development agency in the early days of the internet, helping brands build websites and buy keywords (that very first of digital marketing tactics).
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