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Purple Appoints Marketing Veteran as CMO

Retail TouchPoints

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

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Home Depot Promotes Insider to New Retail Media and Monetization Post

Retail TouchPoints

Babcock joined the retailer in 2013 and most recently served as VP of Integrated Media, helping to launch Retail Media+.

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Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

Retail TouchPoints

Data-driven AI is part of the remedy for this challenge, but even the best AI tools need support from human intuition to drive truly powerful marketing efforts, according to Amy Heidersbach, Chief Marketing Officer at Persado. Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level.

Marketing 311
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Dollar Tree Continues to Rebuild C-Suite With COO Hire

Retail TouchPoints

From 2013 to 2021, Creedon worked with Advance Auto Parts , most recently as the company’s EVP of U.S. Creedon also filled the company’s role of President of Autopart International from 2013 to 2017. Creedon will replace former COO Thomas O’Boyle, who was one of the C-suite executives who left the company during the overhaul.

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Starbucks Names First North America CEO, Doubles Green Store Count as Growth Push Continues

Retail TouchPoints

Over his more than 20 years with Starbucks, Brewer has served in several global, regional and market-specific roles around the world, including as SVP, Starbucks Asia Pacific and COO of Starbucks Japan. These include: Michael Conway has been named as the company’s first-ever CEO of North America.

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VF Corporation Hires Logitech Veteran as New CEO

Retail TouchPoints

where he served as President and CEO since 2013. He is credited with a turnaround of Logitech’s business by expanding into new categories and improving market share through the introduction of new products and the elevation of design as a pillar of the company’s strategy. Darrell joins from Logitech International S.A.,

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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

So it will come as no surprise that even after growing a staggering 42% in 2021, the influencer market is expected continue that trajectory in 2022 reaching $15 billion by the end of the year, according to projections from influencer marketplace Collabstr. TikTok is catching up though, capturing 46% of influencer marketing spend last year.

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