Gen Z, in Their Own Words: What They Really Want from Brands and Retailers
Retail TouchPoints
SEPTEMBER 16, 2022
As a result, brands such as Aerie and Bubble are putting consumer insights at the center of their decisions to ensure they’re forming the right partnerships and embracing the right engagement strategies across channels. While the data shows that 50% say they would like to buy more eco-friendly products, they care about price more.
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