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B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Retail TouchPoints

However, the company also has achieved growth thanks to new awareness and sales channels such as: A blossoming Brooklinen for Business (B4B) strategy: The company has launched a new ecommerce destination that allows hotels, bed-and-breakfasts and other hospitality businesses to purchase Brooklinen products.

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Claire’s Hires Children’s Place, Zara Vet as Chief Merchandising Officer

Retail TouchPoints

Lima-Guinehut brings more than 20 years of omnichannel experience to the role. She will lead the retailer’s global merchandising, sourcing and design strategy as well as the brand’s piercing business.

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Glossier Promotes Chief Commercial Officer to CEO

Retail TouchPoints

For the first time since its founding in 2014, Glossier will have a new CEO. We had long discussions about the evolution of our company strategy, anchored in our shared understanding that distribution channels change, history is cyclical, but iconic brands and products are forever.

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Announcing The Forrester Wave™: Omnichannel Order Management, Q3 2014

Forrester Omnichannel

But like the awkward kid at school, Omnichannel OMS systems have blossomed and turned into the must-have technology for almost every eBusiness leader. It's quite simple - quickly fulfilling orders to meet rising customer expectations is a now a strategic competitive advantage in the world of omnichannel retail. omnichannel.

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How APAC Retailers Can Elevate The Customer Experience

RTP blog

Brands are facing more complexity than ever with the growing needs of customers and the multiplying number of sales channels. In APAC, e-Commerce sales have tripled from $600 Billion USD in 2014 to $1.8 Clearly, online channels are no longer just a nice-to-have — they’re a necessity in our always-on world. trillion in 2018.

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Kendra Scott Steps Down as CEO of Namesake Brand, Tom Nolan to Take the Reins

Retail TouchPoints

Since founding the company in 2002, Scott has been the sole CEO, overseeing the brand’s transformation into a multi-channel retailer that now boasts more than 110 standalone stores across the U.S., He first joined the Kendra Scott board in 2014 and in 2016 joined the company as Chief Revenue and Marketing Officer.

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Should the Word Omnichannel Stay?

OrderDynamics

Should the Word Omnichannel Stay? Mike Cassidy wrote a post called “ Omnichannel is not a word, please stop saying it. ” He wrote this in 2014. In 2014, Cassidy pointed out that his Google search found 2.13 million hits on the word ‘omnichannel’. From 2014 to 2018 the use of the word has increased almost five fold.