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7 Brands Discuss the Benefits of the New Cashless Economy and Apple Pay’s Growing Ubiquity

BigCommerce

Technology is restructuring how money moves. Adii Pienaar, Founder of Conversio and WooThemes (later acquired by WooCommerce), sums this up best: Customers worldwide are using their mobile devices for online shopping more often. From a historical standpoint, Apple Pay, was announced in 2014. And the wallet is its next target.

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The Future of Retail, According to Rebecca Minkoff

Sailthru

Since 2014, the brand has used touchscreen technology in the mirrors , showcasing Minkoff’s latest collections, and allowing consumers to make purchases and even order drinks. When consumers abandon online shopping carts , retailers can see the actions that led them there. How Rebecca Minkoff Stores Do Reflect That.

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Digital Wallets and Cryptocurrency: DTC Brands Must Prepare for the Future of Money

ESW

Certainly, the dominant payment methods, credit cards and bank cards, are 40-year-old technologies. Financial technology, or fintech, is one of the fastest-growing industries in the world right now. That’s why it’s critical for brands to stay up to date with those technologies. And those innovations are certainly happening.

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Overcoming Fear of Abandonment in the Fast Lane

Kibo

Overcoming Fear of Abandonment in the Fast Lane We’ve all done it before – loaded up our online shopping carts with products we love, only to abandon minutes later. Some of it has to do with the online shopping experience itself. Simply put, it’s more fun to shop than it is to pay. The question is why?

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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

Retargeting is a cookie-based technology that displays custom advertisements to visitors who leave an online store without purchasing or performing another desired action. In a short few years (this dataset reaches back to 2014), ad blockers have skyrocketed in popularity: Ad Blocker Stats (via eMarketer ). But first of all….

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Brands have an easy choice: better stories or die.

Talkoot

Cofounders Chris White and Jens Nicolaysen launched the outrageously UNPC partywear brand Shinesty from a UC Boulder college apartment in 2014. That stat has many brands quaking behind their digital shopping carts. .” – Camille Kriebitzsch, Principal & cofounder of @ Eutopia VC. Being digitally native goes deeper.

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How a Passion for Improving Lives Abroad Helped One Couple Build a Thriving Wholesale Fair Trade Ecommerce Business

SellBrite

While most businesses were going the traditional route to grow their businesses, Ward and Jones grew their business in the early days by continuing to double-down on what they knew best—technology, processes, and their online store. In 2014, Ward and Jones made a major change to the way they did business. But in 2014, things changed.