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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

Visiting a website, choosing a product, reviewing a “shopping cart,” typing in credit card details, etc. They want shopping to be fast and fun — less of a process. That’s why Synchrony partnered with payments startup Skipify, which enables purchases instantly across email, text, social and other channels.

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Why Retailers Need Cloud-Native Payment Orchestration: 5 Tips to Flexible, Scalable, Customized Payment Infrastructure

Retail TouchPoints

Retailers knew 15% of their business was digital, and their ecommerce channel was growing. People turned to online shopping in droves. A retailer’s digital ecommerce channel suddenly became critical for growth. Shopping carts are going headless and cloud-based, as are stock control, shipping and even warehousing solutions.

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Ecommerce Statistics

Ecommerce Platforms

63% of CMOs believe ROI will be the “most important measure of their success” by 2015. Hubspot, 2015). Statista, 2015). Gmail has over 900 million active users as of May 2015.(Techcrunch,2016). W3Techs,2015). 28% of online shoppers abandon carts because of unexpected shipping costs.(VWO,2017). IBM, 2011).

eCommerce 187
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Top 10 BigCommerce Alternatives (June 2021)

Ecommerce Platforms

Whether you’re looking for a tool with inventory management and SEO functionality, or you just want to add a shopping cart to your existing site, there’s no shortage of solutions. Editor's note: This post was originally published on March 18, 2015 and has been completely revamped and updated for accuracy and comprehensiveness.

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Cyber Monday is the Biggest Sales Opportunity in 2018: Here’s What to Do About It + Marketing Ideas

BigCommerce

Shopping in one’s pajamas doesn’t prevent any spending, either. According to Fundivo , the average order on Cyber Monday in 2015 was higher than the average order for Black Friday. Prepare to fight the abandoned cart. It’s the Achilles Heel of Cyber Monday: The abandoned shopping cart.

Marketing 411
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How to Create Your Own Shopify Store in Less than 15 Minutes

Ecommerce Platforms

With Shopify, ecommerce business owners and merchants can create a website and use an in-built shopping cart solution to sell both digital and physical products to customers around the world. This plan allows users to sell their items on social media, add shopping carts to existing blogs and more.

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The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

It’s also why BigCommerce, in 2015, acquired Jirafe Analytics –– the ecommerce analytics industry leader with customers including: Nasty Gal. Here you can also see which marketing channels are driving sales per customer. RFM scores should be calculated by channel. Diamond Candles. You can also get this by cohort.