From Retail Experiment to Commercial Phenomenon: The Evolution of Amazon Prime Day
365 Retail
JULY 10, 2023
The Evolution of Amazon Prime Day In 2015, Prime Day made its debut on July 15 to commemorate Amazon’s 20th anniversary. It quickly transformed an ordinary summer day into a retail event rivalling the sales of Black Friday. Consequently, this year’s promotion could not have come at a better time.
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