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From Retail Experiment to Commercial Phenomenon: The Evolution of Amazon Prime Day

365 Retail

The Evolution of Amazon Prime Day In 2015, Prime Day made its debut on July 15 to commemorate Amazon’s 20th anniversary. It quickly transformed an ordinary summer day into a retail event rivalling the sales of Black Friday. Consequently, this year’s promotion could not have come at a better time.

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The Marketer’s Guide to Gain Brand Mileage on Google Maps

Kissmetrics

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Google also realizes that your business is ‘special.’ Moreover, almost all local businesses were found to have a duplicate Google+ listing (which can lead to ranking penalties). Conclusion.

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How I Turned My Father’s 90s B2B Business into California’s Fastest Growing Online Succulent Seller

BigCommerce

I was naturally drawn to the competitive and creative nature of retail business. Initially, I saw it as more of a hobby and “helping our family business out a little bit” than as a viable career path. The email they sent to alert us recommended BigCommerce. Sales were flat throughout the 2000s.

B2B 371
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44 Pieces of Entrepreneur-to-Entrepreneur Business Advice

BigCommerce

You’ve heard the old adage of “Location, Location, Location” for retail stores. It’s very important to take advantage of a lot of the free resources and coaching from Small Business Development Centers. I would also recommend giving your community the opportunity to be a resource. Niche matters.

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

Here’s how that breaks down per vertical: Below is the conversation I had with Lewis and Jason where they explain exactly how they work with retailers to get these results. BigCommerce: What’s your #1 piece of advice for helping retailers optimize their Google Shopping campaigns? Lewis: No, I wouldn’t recommend that.

PPC 408
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Black Friday 2018: An Ecommerce Survival Guide

BigCommerce

These days, over a hundred million of us brave the Black Friday retail scene in person. So what does this mean for ecommerce retailers? Just consider a few mind-numbing Black Friday statistics: Almost one-quarter of all Black Friday retail shoppers are willing to camp out in anticipation of Black Friday. It’s a coma-inducer.

eCommerce 370
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The Past, Present, and Future of eCommerce with Shopify

Groove

Sustaining at Scale By 2015, Shopify had 120,000 brands selling on their platform. With a constantly growing team of developers, sales executives, and agency partners, it was imperative that Shopify continue to shine without falling flat under the pressures that a rapidly growing business faces.

Shopify 195