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Q3 2020 Paid Search Updates: Google Shopping, Microsoft, + Privacy

ROI Revolution

More details on the Google Blog. Microsoft Shares Insights from 2016 Ahead of This Year’s Presidential Election. Ahead of this year’s election, our friends at Microsoft Advertising have shared consumer search behavior and other insights from the 2016 election season, along with what we could potentially see happen this year.

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2020 Marketing Trends to Empower Your Brand in the New Decade

ROI Revolution

Programmatic advertising isn’t new, but it is the fastest growing segment of digital marketing. In 2016, programmatic ad spend accounted for roughly $18.6B. If you’re struggling to decide who to target, AI and machine learning can unlock the data you need to make those decisions. Get With the Program[matic].

Marketing 174
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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

With this one thread alone, Ciara gained over 13,000 new Twitter followers , 6,000 new Instagram followers, and a 10x increase in her blog traffic. After sharing her secrets, Ciara drops a link to a blog post on her website containing more information. Some major brands even used guest blogging to get their platforms off the ground.

SEO 225
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2021 Holiday Shopping Ecommerce Stats & Trends [August 2021]

ROI Revolution

To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends. While that may not sound like much, it was a significant year-over-year jump and nearly twice what happened in 2016.

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Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled

ROI Revolution

Using an initial framework of our paid search marketing data to represent the mobile trend as a whole, we’ll be focusing on how to maximize your mobile effort for Paid Search & Google Shopping , Amazon advertising , and Social Media Advertising. Mobile + tablet click share is now 55%.

PPC 60
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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends. In 2016, retail ecommerce holiday sales were just $93.53, with ecommerce making up a mere 10.4% Holiday ecommerce rose 3.5% billion to $185.88 of holiday sales.

eCommerce 144
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2021 Holiday Shopping Ecommerce Stats & Trends [September 2021]

ROI Revolution

To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends. While that may not sound like much, it was a significant year-over-year jump and nearly twice what happened in 2016.

eCommerce 147