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Research: How BBB Seal Negatively Impacted Conversions on a Client’s eCommerce Site

Inflow Insights

Consumers view the BBB with respect. Because of this, in the past, we found that including a badge on your site can increase brand trust — and conversions. In fact, previous tests resulted in a 4 to 15% lift in conversions with the BBB seal. Having a detailed history of the business can increase consumer trust.

eCommerce 136
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This is Why You Need to Stop Competing Against Amazon to Win Online

Demac Media

You know it and I know it, but it’s always fascinating to break down the actual numbers behind Amazon’s success to see how well they’re doing: Amazon accounted for 43% of US online retail sales in 2016. Amazon shares hit a high of $1000 in early 2017 , with stocks up 40% from 2016. 52% of consumers (in the U.S) Inspiration.

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Ecommerce Statistics

Ecommerce Platforms

42% of marketers say interpreting results is the biggest challenge in conversion optimization. is the average conversion rate for websites viewed on tablets, versus 1.9% Average ecommerce conversion rates vary from 3% to 4%. Conversion rates on smartphones (1.5% SearchEngineland, 2016). Techcrunch,2016).

eCommerce 187
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See What Happens When Boathouse Uses Intelligent Digital Marketing to Boost Sales

Demac Media

The Demac team was able to use Google Adwords intelligently and cost efficiently to help Boathouse get a 10x on average return on investment, and a 1000% return on ad spend (ROAS) since 2016. Right Place, Perfect Time.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Since people are more likely to buy products on a desktop or laptop vs a mobile device, our own internal rule of thumb is that the mobile conversion rate should be at least 1/2 of the desktop conversion rate (if it’s less than that, there’s room for optimization). Conversion Rates from PPC Traffic.

PPC 162
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How Retailers can Increase Retention and Loyalty After the Holidays Have Ended

Demac Media

During retail’s busiest months (September – December) consumers are making lists and checking them twice, to buy gifts or treat themselves to something nice. Consumers are demanding exceptional experiences, throughout the customer journey at all times of the year. What happens after the holidays end? Being human?

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Black Friday Cyber Monday 2017: Recapping our Retailers’ Growth + Key Takeaways!

Demac Media

Year after year Black Friday Cyber Monday (BFCM) grows bigger as retailers run promotions to to attract and entice consumers. On Dec 26th this sales holiday brings consumers back to malls or online to snag even deeper discounts and spend the gifts card or cash they’ve received as presents. Boxing Week 2017 Retailer Performance.