article thumbnail

Q3 2020 Paid Search Updates: Google Shopping, Microsoft, + Privacy

ROI Revolution

Additionally, Google is simplifying the process, allowing advertisers to handle customer service & returns themselves if they so choose. This gives advertisers who meet the requirements for this new feature an advantage in capturing the attention of the customer , which is especially useful as we kick off the 2020 holiday season.

article thumbnail

Amazon Prime Membership Growth May Be Flattening; Home Depot Invests Billions in Omnichannel; and What We’ve Learned From the Holiday Season—So Far

Sailthru

In Morgan Stanley’s survey of 1,000 Prime members, 40 percent said they were members in the last quarter of both 2016 and 2017, indicating that membership growth has flattened. In 2015, 26 percent of those surveyed were members, and in 2016 that number increase to 35 percent. Over the next three years, Home Depot plans to spend $5.4

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With Google holding a near monopoly on online searching, as well as on the still-rising mobile momentum, we at ROI Revolution have determined a general set of Google trends and corresponding opportunities for ecommerce merchants to maintain strong growth through 2017 – and beyond! The Mobile Phenomenon. You must capitalize on this.

PPC 60
article thumbnail

2020 Marketing Trends to Empower Your Brand in the New Decade

ROI Revolution

It helps drive more revenue & customer acquisition, streamline marketing tasks, and free up time to focus on big-picture ideas. Programmatic advertising isn’t new, but it is the fastest growing segment of digital marketing. In 2016, programmatic ad spend accounted for roughly $18.6B. million monthly users (source).

Marketing 174
article thumbnail

2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

Many retailers are encouraging customers to buy products earlier than usual to give plenty of lead time for orders to be fulfilled and shipped. The close proximity of the major shopping period to the big holidays in December means that many customers may be getting their products much later than anticipated. billion to $185.88

eCommerce 144
article thumbnail

Holiday Ecommerce Strategies

ROI Revolution

Showing the customer incorrect information is a surefire way to lose their purchase. Just like in all other facets of digital marketing, a mobile-first mindset during Cyber 5 will bring you more profitable success and lead to more satisfied, returning customers. Increase your prospecting and retargeting spend.

article thumbnail

GDPR for Ecommerce

Klaviyo

It’s a law enacted by the European Commission in 2016 that goes into effect on May 25, 2018. It’s important to understand that as a data controller under GDPR, you have the primary responsibility for protecting the personal data of your customers. What is GDPR. GDPR stands for the General Data Protection Regulation.