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Ecommerce KPI Benchmarks (October 2016)

Store Growers

Mobile: 41%. Some countries will skew a lot more towards mobile. Mobile: 21%. Source: Monetate Ecommerce Quarterly (Q2 2016). Google PPC. Facebook PPC. Source: Monetate Ecommerce Quarterly (Q2 2016). Mobile visitors convert at almost half the rate of desktop visitors. Social PPC Advertising.

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Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled

ROI Revolution

Retailers can no longer afford to adopt a laissez faire fair mentality when it comes to mobile advertising. Instead, mobile advertising traffic has risen past the level of desktop , but so far appears to be additive. The Rise of Mobile Advertising has Been Relentless. Mobile is nearly at parity with desktop computers.

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Free ASIN Lookup Tool: The One Tool You Need to Sell More on Amazon

BigCommerce

We worked with Amazon SEO expert Bryan Bowman in the Fall of 2016 to publish a comprehensive, step-by-step guide to ranking on page 1 of Amazon. So I dropped my price to cost and cranked up the PPC. So I rearranged the title, lowered the price and re-introduced PPC. Here’s what they have to say : Increased mobile conversion. “By

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Desktop vs Mobile Conversion Rate. Creating a mobile-first site.

PPC 162
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30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

Mobile: 53% (vs 52% in 2017). Or is it because your website performs poorly on mobile ? Mobile: 26% (vs 26% in 2017). The most common observation: attracting mobile visitors that convert poorly. Mobile visitors convert at almost half the rate of desktop visitors. Eliminate paying for mobile traffic?

eCommerce 128
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Common click fraud tactics and how to prevent them

GetElastic

The digital affiliates who run ads are generally paid on a pay-per-click (PPC) method. And, given that retailers already lost nearly 20% of their digital ad spend to click fraud abuse back in 2016, it’s now more of a problem than ever. . Their ad revenue is based on the amount of traffic they can drive to the advertiser’s site.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

mobile and iOS v. Niche PPC Strategies. This means we have excluded brands from the data set that joined BigCommerce prior to Cyber Week 2016. And in fact, the biggest increase in orders and sales in 2017 over 2016 was on Thanksgiving itself. Mobile Orders Surpass 50%. Year over year device breakdown (desktop v.