Remove 2017 Remove Customer Loyalty Remove Fashion Remove Social Media
article thumbnail

The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Loyalty program engagement is on the decline , and active use of loyalty programs is decreasing by 2-3 percent per year. The WWDC keynote?

article thumbnail

How Contextual Commerce Improves Customer Loyalty

Optimizely

Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. How can contextual commerce improve loyalty?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. These are the loyal customers your brand relies on. They also invest heavily in fashion-driven editorial content on their website. Need Supply: Stay true to your roots.

B2C 261
article thumbnail

Top 10 Customer Loyalty Programs of 2023

Smile.io

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

article thumbnail

From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

Rohan Moore , founder and CEO of UK fashion company, Olive Clothing. Elli’s fashion company in the United States. If you’re working in an industry like fashion or design, you’ll need to schedule extra time to taking quality product pictures—especially if your website involves models. Engage with customers on social media.

article thumbnail

5 Loyalty Program Examples in the Fashion Industry

Smile.io

When you look at the numbers, the fashion industry is an extremely attractive market to be in (pun fully intended). This is directly related to the fact that, as a society, we love to shop for fashion. With so much money being spent every year, the fashion industry is extremely competitive. The secret to their success?

Fashion 60
article thumbnail

Tom e-Commerce Marketing Fails and Mistakes – Good Intentions that Backfired

Onilab User Guides

Below are the biggest e-commerce brand fails that costed companies a significant amount of lost revenue reduction of customer loyalty. Lack of skill with social media. Social media presence is an absolute must for any e-commerce store. The most disastrous e-commerce fails are often related to social media.