Optimizely
AUGUST 14, 2018
But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Loyalty program engagement is on the decline , and active use of loyalty programs is decreasing by 2-3 percent per year. The WWDC keynote?
Optimizely
DECEMBER 21, 2017
Consumers want to shop anytime, anywhere, on any device, through multiple channels — and not necessarily in a linear fashion. If your customers notice any friction as they switch between channels while engaging with your brand, then you’re in trouble. How can contextual commerce improve loyalty?
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Retail TouchPoints
APRIL 14, 2023
Walmart is parting with the menswear brand at a significant loss — the retail giant acquired Bonobos for $310 million in 2017 as part of a successful push to boost its digital sales. The deal marks the first joint acquisition made by WHP Global and Express since finalizing their strategic partnership earlier in 2023.
Optimizely
SEPTEMBER 18, 2018
Need Supply Co has grown its fan base by embracing indie fashion designers, as well as designer labels that weren’t available in its native Richmond, Virginia back in the pre-internet days of the early 1990s. They also invest heavily in fashion-driven editorial content on their website. Need Supply: Stay true to your roots.
Smile.io
JANUARY 30, 2024
Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.
RTP blog
MAY 24, 2017
An exciting technology that has come out of AI is virtual chatbots , which have the ability to boost sales and conversions and drive customer loyalty. Given how important time-to-checkout has become even on the e-Commerce side, retailers should take the development of machine learning seriously in 2017 and beyond.
Smile.io
SEPTEMBER 16, 2022
When it comes to spending and having economic buying power, Latinos are rapidly becoming a key component in growing brands and increasing customer loyalty. What started in 2017 by María Carolina Gutiérrez and María Paula Ramón, Domenica has grown to be a women-led, 100% Colombian brand.
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