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The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Loyalty program engagement is on the decline , and active use of loyalty programs is decreasing by 2-3 percent per year.

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How Contextual Commerce Improves Customer Loyalty

Optimizely

Contextual commerce allows consumers to purchase products from wherever they are, at any given moment — while reading a news article, on social media, via a chatbot, in a search engine, and so on — without having to stop what they are doing, go to your website, app or even brick-and-mortar store to carry out that transaction.

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Beer Cartel: Content marketing for a 34% gain in sales

BigCommerce

For creating a content asset that drove thought leadership, revenue and customer loyalty. Site traffic grew over 100%, from 62,000 unique website visits in 2016 to 128,000 in 2017. Beer Cartel’s mailing list grew over 130%, from 13,000 subscribers in 2016 to 30,000 in 2017. Why they won. Business stats. What they do.

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5 eCommerce Shopping Features to Consider for Growth

ESW

Promote the sale ahead of time on major channels (social media, email campaigns and website) to give people time to research products. Offer free shipping and shipping that can arrive quickly, when customers want it. Social Shopping for New Levels of Reach. Keep the sale simple. Wish Lists and Save-For-Later Capabilities.

eCommerce 113
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Top 10 Customer Loyalty Programs of 2023

Smile.io

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

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The Keys To Providing Great Customer Experience: Listen And Respond Quickly To Loyalty Program Feedback

RTP blog

It’s estimated Millennials spent $200 billion in 2017 and they will pay $10 trillion over their lifetimes as consumers. Starbucks’ response was to heavily promote monthly double-point days (for customers to earn rewards quicker), and they added other specials, including a chance to win free Starbucks for life.

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The Top Celebrity-Owned Ecommerce Companies and What You Can Learn From Them

SellBrite

We’ll explore how strategies like social media engagement and the resolution of a clear customer problem help boost sales and customer loyalty. Ipsy spends very little on paid advertising ; in fact, its growth is mostly a result of Michelle’s social media influence. Let’s dig in!

eCommerce 105