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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). The differences reflect how advanced technologies influence those goals.

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Ecommerce Statistics

Ecommerce Platforms

Looking for some solid data on eCommerce, CRO, social media, and automation? DSIM, 2017). Wordstream, 2017). Wordstream, 2017). Wordstream, 2017). Wordstream, 2017). Smartinsights, 2017). CMS Connected, 2017). Statista, 2017). DDB Worldwide, 2017). Monetate, 2017).

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Mastercard Pop-Up Experience Showcases Literal Window Shopping

RTP blog

By Klaudia Tirico, Features Editor I recently had the opportunity to get a sneak peek into a new pop-up in New York City, presented by Marie Claire magazine and Mastercard. Leveraging technology, digital signage and engaging experiences in the store is the perfect answer to bridging this gap between physical and digital shopping.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Vish Ganapathy, Managing Director and Global Retail Technology Lead, Accenture. Hit Your Target with Smart Social Ad Campaigns.

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As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

RTP blog

While H&M struggled with profits dropping 62% in 2017, Zara’s parent company Inditex reported a 7% increase the same year. Social media has become a major influence in creating trends. Olivia Skuza is a co-founder of NuORDER , a B2B e-commerce platform.

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Trends Analysis: Changing Facebook Demographics and What It Means for DTC Brands

ESW

With the rise of competing social media sites and discomfort at the way Facebook shares and monetizes user data, it seems like advertising on the platform might not be such an obvious choice. In 2017 there were around 82 million users aged between 12 and 34, but that number had fallen to just 65 million users by 2019; a 17% drop.

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Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Marketing, social media reviews, customer lifetime loyalty –– all of those are easier when your product speaks for itself. Beatific’s site is fun, inspirational and they’ve grown their social media audience to more than 100,000 is just a little over a year. Jordan Brannon, President and COO, Coalition Technologies.

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