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7 Biggest PPC Nightmares Sinking Your ROI

Kissmetrics

PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. That’s because PPC attribution is designed to build demand now that you’ll convert later on.

PPC 414
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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

Retargeting is a cookie-based technology that displays custom advertisements to visitors who leave an online store without purchasing or performing another desired action. million Americans are planning to use ad blocker in 2017! I’ve covered Free-Return Policy impacts ecommerce PPC campaigns in a separate article. No wonder 86.6

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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. Given Google’s preeminence in this space, a view into the state of paid search in 2017 primarily involves an in-depth examination of Google clicks. Bing – By The Numbers.

PPC 60
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Both B2A and C2A are focused around increased efficiency within the government via the support of information technology. Since then, electronic commerce has helped countless businesses grow with the help of new technologies, improvements in internet connectivity, and widespread consumer and business adoption. History of Ecommerce.

eCommerce 417
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Shopify vs Shoplazza (2023): Which is Best for You?

Ecommerce Platforms

They’re both SaaS options, which means there’s no technology to download and install. It launched in Canada in 2017, with a focus on making store setup simple for business leaders. Plus, Shoplazza comes with built-in supply chain tools, ERP technology, and shipping resources.

Shopify 104
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5 Takeaways & 2 Book Recommendations from Inbound 2017

Inflow Insights

Some of her suggestions included: Leveraging technology to provide greater access (examples include video and podcast transcripts and using alt text to describe images on your site). Rand encouraged the audience to ask themselves, “How is cultural conditioning biasing me?”

Books 60
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The Ecommerce Holiday Readiness Checklist: Mobile Optimization, Checkout CRO & The 11th Hour

BigCommerce

In 2017, holiday season sales accounted for more than one-quarter of total annual retail sales, rising 5.5% In 2018, holiday sales predictions from the National Retail Federation are at an increase over 2017 of 3.3% In Q4 2017, mobile commerce saw a 40% increase in sales YoY. Consumer spending is up. over 2016 to $691.9

Mobile 282