Remove 2018 Remove Channel Remove Customer Data Remove Omnichannel
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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Here are the sessions you absolutely have to attend at IRCE 2018. Marketplaces in 2018 and What’s Coming in 2019. 97% of U.S.

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6 Valuable Lessons from Etail East 2018

Optimizely

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. While Etail East 2018 is sadly over, that doesn’t mean the learning has to stop now. More than one person talked about the rising cost and diminishing returns of specific acquisition channels.

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2018 Predictions: What B2C Marketers Need To Know

Optimizely

As the year draws to a close, everyone is looking toward 2018 and thinking hard about what’s coming next. The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. So what should you be thinking about as you move into 2018? How will you be analyzing customer data?

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Top Ways Retailers Continue Evolving their Tech Stacks

Retail TouchPoints

Offering omnichannel shopping experiences requires real-time updates and a tech stack that works together in the background to power each leg of the buyer’s journey. Retailers must look for the right technology that will streamline their operations and improve the customer experience, which can ultimately increase brand loyalty and revenue.

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Top Online Retailers Winning a Competitive Market

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They recognize that some customers may only want to read their editorials, while others will be interested in buying specific products. To achieve this, the company uses customer data to keep buyers informed of the latest trends they personally care about. . Moda Operandi: embracing omnichannel and using all data available.

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What is BOPIS? The Complete Guide to Buy Online Pick Up In Store

Omnisend

BOPIS works particularly well within an omnichannel strategy , so after choosing the right ecommerce platform to host your store, you can look into a marketing platform that offers advanced omnichannel capabilities. Omnichannel marketing puts customer data front and center to provide an immersive, seamless customer experience.

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Could Data Privacy Be Retail’s New Competitive Differentiator?

Retail TouchPoints

To effectively respond, organizations are focusing on collecting zero- and first-party data that they can use to bolster their omnichannel personalization strategies, according to Vivek Sharma, Co-Founder and CEO of Movable Ink. In 2023, Virginia and Colorado also consumer privacy laws will go into effect.

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