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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Here are the sessions you absolutely have to attend at IRCE 2018. Marketplaces in 2018 and What’s Coming in 2019. 97% of U.S.

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6 Valuable Lessons from Etail East 2018

Optimizely

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. While Etail East 2018 is sadly over, that doesn’t mean the learning has to stop now. Omnichannel is Still Tough to Achieve. Unfortunately, omnichannel remains a struggle for many B2C brands.

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2018 Predictions: What B2C Marketers Need To Know

Optimizely

As the year draws to a close, everyone is looking toward 2018 and thinking hard about what’s coming next. So what should you be thinking about as you move into 2018? How will you be analyzing customer data? In 2018, customer marketers will realize the one metric to measure is repeat purchase rate.

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Brooklinen Plans to Operate up to 30 Physical Stores by Late 2024

Retail TouchPoints

Further expansion will be guided by utilizing customer data and feedback to address specific local needs to inform future openings. “Customers can expect thoughtful partnerships and events with local charities, businesses and artists in every city. and San Francisco in April, May and June.

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Top Ways Retailers Continue Evolving their Tech Stacks

Retail TouchPoints

Offering omnichannel shopping experiences requires real-time updates and a tech stack that works together in the background to power each leg of the buyer’s journey. Retailers must look for the right technology that will streamline their operations and improve the customer experience, which can ultimately increase brand loyalty and revenue.

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Top Online Retailers Winning a Competitive Market

Optimizely

They recognize that some customers may only want to read their editorials, while others will be interested in buying specific products. To achieve this, the company uses customer data to keep buyers informed of the latest trends they personally care about. . Moda Operandi: embracing omnichannel and using all data available.

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What is BOPIS? The Complete Guide to Buy Online Pick Up In Store

Omnisend

BOPIS works particularly well within an omnichannel strategy , so after choosing the right ecommerce platform to host your store, you can look into a marketing platform that offers advanced omnichannel capabilities. Omnichannel marketing puts customer data front and center to provide an immersive, seamless customer experience.