The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up
Optimizely
JANUARY 10, 2019
But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. Everyone in marketing knows that the field has been taking over by data. Half of the technology platforms you’re evaluating today likely deal with unifying, analyzing, or cleaning up your customer data.
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