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Social Media Water Cooler: July 2019

ROI Revolution

With that, we bring you the July edition of the Social Media Water Cooler. As always, we’re covering new social media trends and features that are most relevant to the digital marketing industry in 2019. ” Looking for more social media news and insights? Q3 has officially begun!

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Social Media Water Cooler: Q1 2019 In Review

ROI Revolution

Know This Social Media Advertising Term: Dynamic Ads for Broad Audiences (DABA): This targeting strategy, similar to dynamic retargeting , is a prospecting tactic used to reach people who’ve expressed interest in products similar to yours, even if they haven’t visited your website. Scroll, Swipe, & Shop On Instagram.

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June 2019 Monthly Marketing Recap

ROI Revolution

Last month , we learned about Google Marketing Live 2019 , the anniversary of GDPR , the latest trends in social media, and more. This month, we’ll be diving into IRCE 2019 , exciting campaigns we saw in June, and recent innovative augmented reality (AR) use cases. ROI Revolution attended IRCE 2019 and had a blast!

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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. Why We Started Neil Patel Digital.

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User-Generated Content: An eCommerce Brand’s Authentic Self

ESW

User generated content (UGC) is a modern-day digital word-of-mouth situation that benefits both brands and consumers,” writes Emma Wiltshire at Social Media Today. “It’s But for the digital strategy required in eCommerce, reviews are a critical element in everything from driving traffic to conversion optimization.

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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

Note: If you want to find profitable opportunities in your data, our Google Ads and Social Media PPC experts would love to help. Both ad spend and ROI have increased since October 2019 thanks to the data analysis we performed in order to maximize profitability. Get in touch here. Background: Increasing ROAS ?

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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Editor’s note: This article was originally published in 2019. Whenever a business makes a site change or redesign, stakeholders want to measure the impact of that decision — more often than not, using conversion rate. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization.

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