Remove 2020 Remove Consumer Remove Customer Retention
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Holiday Season 2020 Will be Different. Here’s How

lateshipment

A question that is largely on the minds of retailers and consumers alike. With COVID-19 still at large, consumers will be making difficult shopping choices and retailers will be scratching their heads for a strategy that will bring them a great sale. What are consumers planning? What do retailers have in store for them?

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How to Use a Lapsed-Purchase Campaign to Increase Customer Retention

Omnisend

This way, you can personalize your campaigns to each kind of customer depending on loyalty and purchase timing. It might seem daunting to reconvert a lapsed-purchaser, but according to 2020 marketing automation statistics , reactivation, or win-back campaigns, tend to perform on par with cart abandonment workflows. Get My Demo.

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[Infographic] Software Ecommerce Trends: Opportunities for Growth in 2020

FastSpring

Companies selling software, SaaS, and digital products have had to handle evolving consumer habits, emerging privacy regulations combined with an unprecedented global pandemic and economic uncertainty. The growing consumer preference for self-service options. The importance of customer retention for businesses’ long-term success.

eCommerce 105
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Say Goodbye to Third-Party Cookies: Market Research is Here

Retail TouchPoints

The internet and passively collected browsing behaviors have given many companies a low-cost way to track and observe customer behavior online. Third-party cookies have been an incredibly important tool to collect incredible volumes of consumer behavior data. It’s no longer an easy way to collect consumer behavior data.

Marketing 246
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The Future of Retail and AI

Retail TouchPoints

After the initial rush to stock up on essential goods in the early months of the pandemic, traditional brick-and-mortar operations experienced decreased foot traffic in-store as consumers turned to grocery delivery services and ecommerce to secure items they needed from the safety of their homes.

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How to Keep Your Loyalty Program Members Engaged Long-Term, Even After the Holidays

Retail TouchPoints

Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the holiday shopping season. In fact, 61% of consumers have joined a loyalty program to get discounts for holiday shopping. 3 Steps for Inspiring Customers to Stay Engaged. 3 Steps for Inspiring Customers to Stay Engaged.

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Marijuana Customer Loyalty Programs: Embraced by Users, Profitable and Compliant for Retailers

Retail TouchPoints

No, of course not; we still need them in place for various legitimate reasons, i.e., ensuring drug companies do not take advantage or lie to their customers or overstep consumer privacy civil rights. It provides them with a tool to focus on current customers’ traffic vs. leveraging illegal mediums to attract new customers.