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Ecommerce Check-In: Has 2022 Shaped Up the Way We Predicted? 

Retail TouchPoints

The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued into 2021. At the end of 2021, the editors of Retail TouchPoints took a stab at predicting what would happen in ecommerce in 2022. Prediction #1: Content will Become Central to Commerce.

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As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital  

Retail TouchPoints

billion , which is a 28% increase compared to the same period in 2021. Kering — owner of brands such as Gucci , Yves Saint Laurent and Bottega Veneta — reported revenue of more than $10 billion during the first half of 2022, a 16% increase compared to the first six months of 2021. UK and Europe by late 2022.

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Holidays in the Metaverse: Macy’s Parade Goes Virtual, Mattel Debuts Marketplace for Toy NFTs

Retail TouchPoints

In 2021, the Macy’s Parade made its first foray into Web3 with the release of 10 limited edition parade-inspired NFTs that were auctioned off to support the Make-A-Wish Foundation. At the same time, Mattel is expanding its previous NFT projects for brands like Hot Wheels and Barbie with the launch of a new NFT marketplace. 24, 2022 at 9 a.m.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

The agenda for the virtual 2021 Retail Innovation Conference , taking place Nov. Wondering whether BNPL, cryptocurrencies and NFTs will have staying power or are passing fads? NFT, cryptocurrency and metaverse reality check. Check out the full Retail Innovation Conference agenda here , and register for the event here.

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Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Retail TouchPoints

Tommy Hilfiger is following up its first foray into Roblox in December 2021 — which took the form of a collection of co-created avatar fashions — with the debut of a new game called Tommy Play. Online luxury goods reseller SFLMaven , known for its Thursday Night Auction events on its eBay store , has opened a store in Decentraland.

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Online Retail in 2021: How to Create an Excellent eCommerce Experience

Korona

Why is optimizing your eCommerce experience difficult? To help you with this journey we have listed 6 expert tips in improving customer experience in the eCommerce world. Use data provided by the customer to create personalized emails, like sending a birthday discount or an invitation to an online VIP customer event.

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The Metaverse: Real Estate of the future?

365 Retail

In the metaverse, a purchase is recorded on the blockchain and the Non-fungible token (NFT) is transferred to the buyer’s digital wallet, where cryptocurrency is stored. One of the main benefits of brand presence in the metaverse is the ability to participate in virtual events such as exhibitions or parties.

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