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Top 2020 Retail Challenges and How To Future-Proof for 2021

Retail TouchPoints

This left smaller retailers searching for ways to boost online sales performance and customer experiences in the face of such stiff competition, especially for leveraging big-ticket retail events — Black Friday, Cyber Monday, Christmas — for securing much-needed revenue. Solution: Embrace Multichannel. However, IMF projects a 5.4%

Retail 278
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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

Enterprise pricing is $1,200 and includes revenue reporting, custom-event reporting, custom-event automation triggers, predictive-lead scoring, contacts and company reporting, and event-based segmentation are included. Supercharge Your Marketing Analytics Automatically With Pardot.

Marketing 362
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Your Calendar for E-Commerce Essentials in 2021

ChannelAdvisor

That dedication is stronger than ever as we begin 2021. To help you stay organized and prepared for the months ahead, we’ve created a calendar featuring tips, insights, ideas and events at a glance from January through June. . Industry Events. Here’s a quick preview of what it includes. Daily Inspiration . Seasonal Stuff.

eCommerce 105
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Petco Unleashes Rover.com to Offer Additional Services

Retail TouchPoints

We are pleased to expand our relationship with Rover and make their services more accessible to pet parents through Petco’s integrated, multichannel ecosystem of solutions,” said Jenny Wolski, SVP of Omnichannel Experience at Petco in a statement. But other pet care retailers are vying to be leader of the pack.

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With Omni-Shopping Set to Reign this Holiday, Amazon Enables Local Pickup and Delivery

Retail TouchPoints

Google searches for “in-stock” are up 800% from 2020 to 2021, while searches for curbside pickup are up 100% YoY (and that follows on growth of 3,000% from 2019 to 2020), according to Carrie Tharp, VP, Retail and Customer, Google Cloud, who shared some of these stats at the recent Google Cloud Next event.

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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

In the metaverse, brands can post a digital billboard, host events, or even buy plots of land to build storefronts complete with 3D versions of their products. The virtual event featured catwalks by Dolce & Gabbana and Philipp Plein, a talk by Tommy Hilfiger and a performance by Grimes. Embrace multichannel marketing.

Marketing 310
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Time for Holiday Prep Already? You Bet.

ChannelAdvisor

It may seem like overkill to get started in August, but new research from eMarketer shows that 28% of US adults began their 2021 holiday shopping before November last year. . Amazon recently announced its new Fall Prime Day, totaling two Prime Day events in one year for the first time ever. Is it time for holiday planning already?